Publication date: 26 Sep 2024
Telegram, originally a simple messenger, has evolved in recent years into a multi-functional platform for business, gaming, and financial transactions. In 2024, Telegram continues to surprise with new features that expand its ecosystem. One of the key trends is the integration of Telegram casinos and Web 3.0 applications. But how did this trend develop and what are its prospects?
From Gram to Notcoin: the beginning of experiments
The Gram and TON (Telegram Open Network) project was Pavel Durov’s attempt to create a decentralized cryptocurrency that could become a global payment system. However, in 2020 Telegram was forced to close both projects under pressure from the US authorities. Nevertheless, TON came back to life thanks to the developer community. After the closure of the Gram project and the legal disputes with the SEC, Telegram quickly adapted to the new realities and continued its experiments with cryptocurrencies. Now its main cryptocurrency TONcoin is actively used within the Telegram ecosystem.
Since then, Telegram has continued to develop its built-in cryptocurrency features. Users can now easily send and receive TON, USDT, as well as other cryptocurrencies via Telegram Wallet right within the messenger. This wallet has opened the doors to a plethora of crypto games and transactions, especially amidst the growing interest in Web 3.0.
- What are Web 3.0 games? Read in the 3S.INFO Knowledge Base.
One of the first Web 3.0 projects was Notcoin, a coin farming game that was the first step towards integrating crypto gaming and the platform community. As a result, it led to other successful projects in the future, such as Hamster Combat, X Empire, Blum and other Web 3.0 applications. This experience has shown users that it is possible not only to socialize, but also to earn money on Telegram, which continues to attract new audiences.
New Advertising Opportunities in Telegram
In 2024, Telegram advertising has reached a new level. The RichAds advertising network has introduced a revolutionary Native Ads format in Telegram Mini Apps. Now advertisers can launch native campaigns through the RichAds ad cabinet. It’s now possible without geographical restrictions.
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Telegram casinos: a new trend in gambling
In 2024 Telegram has become one of the main platforms for online casinos. The reasons for this are obvious: ease of use and convenient integration of various payment methods. What is the advantage of such a casino over classic sites?
- Easy attraction of new players. Through built-in referral programs, a player can send an invitation to friends with one click and receive bonuses for doing so. For example, the JetTon platform allows instant integration of referral links.
- Simplified registration. No registration is required for Telegram users.
- Use of cryptocurrencies. The ability to deposit in USTD, TON and other cryptocurrencies makes the casino even more player friendly.
How to play at Telegram Casino?
Telegram Casino is a bot that serves as an interface to the familiar online casino. Games and slots are opened in TG’s internal browser. In essence, the user does not leave Telegram when playing in a TG casino. Users can place bets, play slot machines, make deposits and withdrawals.
Telegram casinos and poker:
- JetTon is a leading casino platform with 5.5 million monthly users and a large number of mini-games and slots, offering bonuses through referral programs.
- Ton Poker is another popular app that allows users to play poker directly in Messenger, with the game attracting over 2.5 million users.
Integration with Telegram allows players to seamlessly join games directly through the messenger, without the need for third-party apps. TON Society ID is used for identity verification and authentication in various applications and services.
Why are casinos moving to Telegram?
The online gambling industry is actively looking for new, more flexible platforms to interact with users. Telegram is ideally suited for this due to the following characteristics
- Global audience. According to Telegram, the messenger will have over 950 million users worldwide by 2024. This makes it one of the largest platforms for online casino startups after WhatsApp (over 2 billion people) and Facebook Messenger (over 1 billion monthly users).
- Geography of users. The majority of Telegram users are concentrated in CIS countries (India, Iran, Turkey and some European countries). These regions correspond to the main online gambling markets. How to promote betting and gambling in different countries of the world? Read the reviews on 3S.INFO.
- Simplified advertising. Telegram allows casinos to set up advertising campaigns through channels, chats and bots, which makes it easier to promote services and integrate bonus programs.
Telegram casinos show a lower cost of customer acquisition (CAC) to attract players than traditional platforms. This is because leads are generated through personal referral programs embedded in the messenger. For example, in classic online gambling, CAC can reach from $200 to $500 per active player, while in Telegram casinos this figure is often lower due to organic traffic.
Telegram: TON Dating
TON Dating is a unique service based on the TON ecosystem in the Telegram messenger. It is a decentralized dating platform where users can find partners using cryptocurrency mechanisms and TON privacy elements. To date, TON Dating has more than 350 thousand registered users. This platform attracts attention due to its anonymity and the use of TONcoin and other assets for special features and bonuses.
Farming games: a new stage for Web 3.0
In addition to casinos, Telegram is also developing a Web 3.0 gaming industry. Currently, Telegram is the leading Web3 industry worth more than $3 billion. These are games in which users can receive cryptocurrency rewards for completing tasks or participating in game processes. The pioneer of this trend was a project of the same name by the Notcoin team, where users tap a coin on the screen and receive Notcoins.
- In modern language, tap refers to the action of tapping on the screen of a touchscreen device such as a smartphone or tablet.
Another popular game in the Web 3.0 direction was Lost Dogs. It was a game about the adventures of lost dogs, where users had to choose the development of their story by competing against each other. The game lasted 6 weeks, and each day participants were offered 3 cards to choose from, and the goal was to guess the middle card.
To make a choice, players wagered the in-game currency ‘bones’. All users received 1 ‘bone’ each day to start a new vote. Players could also buy bones with NOT tokens and earn them if they won. During the day, bets were placed, the total pot was formed, and according to the voting results, those who bet on the losing card lost their NOTs. Those who picked the winning card shared the pot in proportion to their bets.
In addition, all players received an in-game WOOF coin regardless of the voting results. The amount was also calculated in proportion to the bet in bones. These coins will remain with the users as the project has just started its journey and will be developed further. In the near future we will see WOOF on the leading exchanges.
Thus, Lost Dogs was a game with elements of Web 3.0, social interaction and gambling, which attracted attention with both the possibility of earning money and innovative gameplay.
In addition to Hamster Combat, other popular projects on Telegram include X Empire and Blum.
Hamster’s token is expected to be listed on September 26, 2024, while X (Musk) Empire’s token – in late September or early October, which will further increase the interest in these projects.
NotPixel, the next project of the Notcoin team, is already in the user testing phase and will be released in the near future. It is a game with elements of virtual reality and PvP battles where players can earn tokens.
P2P market: new heights
Telegram expanded the possibilities for trading cryptocurrencies with its P2P Marketplace. This marketplace allowed users to safely exchange cryptocurrencies by buying and selling them directly in the TG wallet. Telegram created a system where transactions take place without intermediaries, with minimal commissions.
What’s next for Telegram?
Looking back on this journey, we can now see how Telegram has grown from a simple messenger into a powerful ecosystem capable of bringing together gaming, finance, and digital identity.
What’s next for Telegram? Given the integration of blockchain technologies, we can imagine that Telegram will continue to move towards the creation of a fully decentralized platform that combines everything necessary for the exchange of information and financial assets of users from all over the world. One day Telegram may become not only a messenger and a wallet, but also a full-fledged financial and social network of a new generation.
We will keep an eye on the updates! Stay tuned to our website or channel!
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