Publication date: 22 Apr 2025
Key challenges for mobile media buying in 2025
CPI growth:
- gambling: $5–12 (Sensor Tower, Q1 2025);
- crypto: $4–10 (Adjust Benchmarks 2024).
App blocking:
Google Play removes over 12,000 gambling apps per month (Statista, 2024).
Installation losses:
Up to 60% of users do not complete APK downloads (Localytics, 2023).
How does PWA address these issues?
1. Conversion and Engagement
- 888casino case study: +25% conversion, +35% average checkout after switching to PWA (Google)
- Average push CTR: 8.2% for PWA vs. 5.7% for APK (OneSignal, 2024); peaks of up to 22% are possible with retargeting – more on user return strategies.
2. CPI and Cost of Engagement
| Parameter | PWA | Native App |
|---|---|---|
| CPI (Gambling) | $1.5–3.0 | $6.4 |
| CPI (Crypto) | $2.0–3.5 | $7.2 |
Data: AppsFlyer Performance Index 2024
3. Blockages
- PWAs: Less than 1% blocked;
- Native apps: 15–20% blocked (Web Almanac 2024);
- But: PWAs may be blocked by hosting providers (e.g., Cloudflare) or payment processors.
PWA vs Native App Comparison
| Parameter | PWA | Native App |
|---|---|---|
| Installation | Via browser (1–2 clicks) | App Store / Google Play (5+ steps) |
| Updates | Automatic | Manual user update |
| Size | 1–5 MB (cached) | 50–300 MB |
| Push (Android) | 8.2% CTR | 5.7% CTR |
Sources: Google Case Studies 2024, web.dev
“PWA is much faster, cheaper, and less complicated at all stages… Graphics can be colorful, any brand style – and you won’t get banned like in the store.”
– 3SNET team expert
Why a media buyer should use PWA in 2025
Bypassing Google Play and App Store bans:
- gambling/Betting: +25–35% CR (Google/888casino);
- crypto/NFT: actively combined with Telegram Mini Apps;
- dating in Tier-3: easier install, saves memory.
Quick install without download:
- Android: 2 clicks to home screen;
- iOS: via “Share” menu (less convenient).
High CTR in push notifications:
- 7–12% for new users;
- 15–22% for retargeting.
Cheaper than native apps:
- CPI 2-3 times lower (AdNow case study);
- No store commissions (30% for Apple and Google).
“PWA is much faster, cheaper, less complicated at all stages… Graphics can be the most colorful with any brand and you won’t be banned for it like in store”.
– 3SNET team expert
PWA media buying restrictions and how to get around them
Platform сompatibility
| Platform | PWA Support | Features |
|---|---|---|
| Android | Full support | Push notifications, offline mode |
| iOS | Limited support | No push notifications; possible memory issues on older versions |
| Chrome | Full support | – |
| Safari | Limited support | No push notifications before version 16.4+ |
| Firefox | Full support | – |
– 3SNET Media Buying Specialist
Best ways to promote PWAs in 2025
- Viral traffic (TikTok / Reels): e.g., “Win $1000 in 1 minute!” → leads to PWA registration.
- Push traffic + PopUnders: only for Tier-3 (high fraud risk).
- Messengers: Telegram + WhatsApp as fallback channels for deposits.
“The organic part drops off… Promotion depends on ad creatives, not PWA content.”
– 3SNET Expert
Checklist for launching PWA in media buying
Technical Requirements
- HTTPS (Let’s Encrypt)
- Service Workers for offline mode
- Manifest.json with icons
Performance Optimization
- FCP < 2 sec
- TTI < 5 sec
- Images in WebP format (+30% to loading speed)
Builder Tools
- Website builders: PWABuilder, Tilda
- Push notifications: Firebase (Android), Telegram (iOS)
- Analytics: Google Lighthouse, Firebase
“You can promise golden mountains in the description and be outrageously bold… But traffic depends only on ads.”
– Media Buying Spokesperson
Don’t forget to visit our Promo Codes and Services section – it includes PWA bonuses to save your startup budget.
- What is TTI? Check the 3S.INFO Knowledge Base for full details.
Future PWA trends
- Web3 integration (WalletConnect for crypto payments);
- Improved offline mode (video & dynamic caching);
- WebAssembly-powered PWA games (limited performance for now).
How to start media buying with PWA
- Pick a niche (gambling, crypto, dating) – see latest 3S.INFO trends.
- Get a ready-made template (PWABuilder, CodeCanyon, Tilda).
- Set up funnel: TikTok → PWA → Telegram bot.
- Test push, offline, and caching.
- Scale in low CPI regions.
PWA in 2025 is the go-to for media buyers who want to scale traffic and bypass app store restrictions.
Start with verified offers from 3SNET – already optimized for PWAs and ready to use!
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