Publication date: 03 Jun 2025
The new guest on 3SNET iGaming Heroes is Ekaterina Guryankina, the CEO of PRD Dolphin Software. Who is the central figure of the company? What is the “idea vault,” and what treasures lie inside? How can you avoid pitfalls, and what associations come to mind when you hear the word “dolphins”? Find out the answers to all these questions and more in the new interview!
– How do you market a product that lacks a recognizable identity and a familiar interface?
I wouldn’t say that we lack a “face.” Everyone knows our owner, Denis. Many recognize our CEO, Iraqli; our product manager, Zhena; and me. We’ve never hidden the people behind Dolphin{anty} or Dolphin{Cloud}. A large team stands behind the brand, and it grows every month. Essentially, all our employees embody the face of the company.
As for a familiar interface, I’d argue otherwise, too. If you visit Dolphin Cloud, you’ll notice a UI similar to Facebook’s*. The cloud essentially replicates it. Anty’s interface has become so convenient and user-friendly that calling it unfamiliar would be inaccurate. We regularly update it by adding new features, but fundamentally, it remains incredibly user-friendly for those working with Google, TikTok, or Facebook*.
The social media service Facebook has been blocked in Russia by court order.
– From a PR perspective, what feature was technically impressive but ultimately challenging to promote?
The Scenario Builder is absolutely a prime example. Technically, it’s not just a feature; it’s a complete tool within Anty that allows users to create automation scripts without writing code. Any client on a paid plan can arrange blocks in any order, configure settings, specify trigger conditions, and execute the script.
In my opinion, whenever we talk about automation, the subject becomes complicated in terms of promotion. The term “automation” alone can be intimidating. Currently, this functionality is primarily used by veteran media buyers and larger teams, but it could be very beneficial for newcomers to the field. For example, they could create a script that generates, fills out, or farms social media accounts. Pretty cool stuff!
– What aspect of Dolphin’s inner workings would you be happy to showcase to the outside world?
We absolutely do show it! I’m convinced that we must be honest towards our audience. That’s why, on our Telegram channel, we don’t only talk about how great everything is or new features or amazing releases. We also openly discuss fixes and corrections. This transparency builds trust.
– Which of your ideas was initially considered excessive but ended up working well?
Honestly, none come to mind—not because all my ideas work out, but because I’m trusted and given the freedom to experiment.
I have a beloved “idea vault” where I toss everything—from fleeting thoughts brainstormed with the team to inspirations spotted in museums or on my commute home. Whenever we need to tackle a project, I use this vault as a memory reservoir. I combine elements from it and present them to my team. They then inject fresh perspectives and suggestions. Ultimately, we craft something new, such as a special project, campaign, or packaging for a new feature. Sometimes it doesn’t work out as planned, but that’s the point of testing.
– What seemed perfect but eventually failed? What lessons did you learn from that experience?
As I mentioned earlier, our team frequently experiments with new things. We test new promotional channels, try out creative approaches, and launch campaigns. Some of these efforts inevitably fail during the testing phase, but that’s okay. The key is reflecting on what happened. For instance, we always hold retrospectives where we review what worked well, what didn’t, what we’ll replicate next time, and what we won’t repeat. This practice prevents us from making the same mistakes in the future.
– At what point did Dolphin evolve from being merely an antidetect browser and automated traffic distribution solution into a fully established brand?
Our ecosystem began with an automatic traffic flow solution that was originally server-based. Later, we introduced the antidetect browser. After implementing the antidetect browser, we evolved into a fully established brand. We developed a distinct brand style, mission, and core values. When we mentioned “dolphins,” the audience clearly knew whom we were referring to. Initially, some users confused the antidetect browser with the automatic traffic flow solution, but this confusion faded quickly. Users of Dolphin Autoload (now Dolphin{Cloud}) tested the antidetect browser while new antidetect users explored automatic traffic flow.
- Want to give it a try yourself? 3SNET affiliates receive a 20% discount on their first Dolphin Cloud payment, and the same discount applies when they connect Dolphin Anty for the first time.
– If there were no restrictions, who would you collaborate with for the boldest partnership imaginable?
Aviasales 🙂
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