New dating features: VK Dating service

Publication date: 29 Nov 2021

A new dating service, VK Dating, has been added to the VKontakte mobile app. It allows people to express their liking for a person in their VKontakte profile, as well as to find a couple for friendly or romantic contacts based on their musical preferences.

You can express your feelings by using the “liking” button in the profile of the person you like. The expression of affection is anonymous – the sender’s name will be revealed to the recipient if the liking is mutual, or if he or she purchases a premium subscription in VK Dating.


The main feature of the service is that it selects people with similar musical tastes by compiling lists of artists whose tracks users listen to most often. These can be edited manually by adding and removing artists. Algorithms also unite users by age, distance and interests, from reading and choreography to surfing and blogging.

For now, “VK Dating” is available in the social network’s app under the “services” tab, but it will soon appear in other products in the VK ecosystem. Finding a match is free, but there are additional paid options:

  • superlikes, which allow you to add a comment to a liking – you can compliment or describe your emotions immediately;
  • premium subscription, which allows you to see the names of all the people who have sent likes, return to previously viewed profiles, get likes without limit, set five superlikes per day.

In the future, it is planned to add community and meeting matching, so you can find a friend to go to a concert, festival or art lecture, discuss your favourite books or even meet a business partner. 

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    January 2023 brought a lot of new and interesting things to the gambling market! More […]

    Belgium is one of the first countries in Europe that have decided to legalize gambling. […]

    Betting has been going from strength to strength all over the world in 2022. Especially […]

    iGB Affiliate London 2023 is back after a break from April 2022! The largest international […]

    ICE London is back and ready to raise the bar for the global gaming industry […]

    About the Diamond League athletics competition The Diamond League (Wanda Diamond League) is a series […]

    Mobile operators working in Russia have calculated the traffic volumes in messengers for 2022. As […]

    Europe has decided to assess the harms of online gambling according to a common standard. […]

    On February 2 – 3, the Atakent Business Cooperation Centre in Kazakhstan will host Digital […]

    The generational theory was voiced in 1991 by historians Neil Howe and William Strauss. In […]