Case: Monetizing the e-mail database for the “Vulkan” offer. Part 2

Publication date: 13 Nov 2017

I worked for a while in loans, collected people who needed loans or microloans on my landings. Then I switched to other thematics, as the loans thematics has bloan away a little. The database of e-mails about 100 000 contacts remained. I tried several times to send newsletters by myself, but it did not pay off, because the mailing services are not cheap for such a number of email addresses and could not correctly select the topic.

Offer: Vulkan CPL
GEO: RF
Paid action: Approved registration
Payout: 100rub-130rub
Period: October 2016
Advertising format: E-mailing
Spent: 0 rubles
Profit: 23 110rub

I was contacted by the manager of the company 3Snet, said that they have the opportunity to make newsletters through their tools. I handed them over to use the database and put in a few of my e-mails there to see when they sent my newsletter to my database.

In October, the first newsletter was sent to the casino “Vulcan” at my base with their creatives, sent out in two stages, first without a mail trust, then with him. The result pleased me a lot. The advertiser also liked the quality of my traffic, and they raised my payout up to 130 rubles.

It remained a mystery for me, why people who use microloans are playing the casino, but the database turned out exactly in this area.

I enclose a screen of how the mail went:

Total: from the first mailing I earned 23 110 rubles . They did the dispatch several more times, the results were a bit more modest. I regret only that I did not collect more mails.

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