IREV Platform: “We Provide Strong Competition to the Industry Giants”

Last Updated: 24 december 2025

Affiliate marketing in 2026 is no longer about link tracking, but about strategy management. Modern platforms have become the central ‘brain’ driving growth, working with Big Data and AI. They don’t just identify top affiliates, but predict their performance, automate routine tasks, and protect budgets from fraud. Key trends include full data transparency for affiliates, technologies functioning without third-party cookies, and seamless integration with any business systems. That’s exactly what the 3S.INFO material covers regarding the IREV platform. Read about its creation story, critical selection factors, and developers’ plans for the future.

– How did your platform emerge and what market pain points did you address initially? Which of these pains still exist today?

Technically, IREV emerged in response to numerous requests from friends and acquaintances in the industry. Our products are particularly suitable for use in iGaming. We provide strong competition to the industry giants thanks to our flexible software, premium support, modern technology, and fair pricing. This approach continues to meet the needs of many clients, which is why top teams choose us.

• What is the IREV platform? It’s a company providing software solutions for affiliate marketing. This platform helps businesses manage programs where affiliates earn commission for attracting customers or leads.

– Who achieves the highest ROI with your solution? 

OX Tech Case Study: Together with IREV, they managed to increase volumes 3.5 times, operating in Latin America and Europe. They sought a flexible solution that allowed adding various improvements, and the excellent backend of the platform enabled faster click speed and reduced traffic losses. Moreover, since OX didn’t have their own API, we developed it ourselves, greatly simplifying their workflow and helping them achieve the results presented in the case study.

– What approach or principle systematically distinguishes you from competitors? 

We approach all client requests individually and offer premium support. For example, clients don’t need to worry about complicated integrations with advertisers or affiliates. We take care of this function ourselves and assist in automating the process both through APIs and s2s/pixel options. What’s more, there’s the ability to track any type of conversions without limitation on their quantity.- 

– Attribution in the era of privacy: what compromises have you consciously made and why?

We employ methods such as server-side tracking and setting custom attribution windows, given that our clients do not store players’ private data directly in our CRM.

– Anti-fraud: what signals/thresholds do you use, what reactions do you apply, how do you reduce false positives, and does appeal work?

Since most of our clients operate in the iGaming sphere, the clearest indicator of traffic quality is the sum of player deposits. To monitor these sums, we utilize the Baseline functionality. While it isn’t direct anti-fraud protection, if an affiliate fails to meet the minimum threshold set by Baseline, then such conversions aren’t paid, and the affiliate may be removed from the program. 

Additionally, traffic filters and TrafficBacks are frequently applied to prevent affiliates from mixing irrelevant traffic.

– Tell us how a specific report or visualization from your system changed a client’s strategy.

Statistics in IREV products are one of the most flexible tools. Reports allow users not only to select categories of data but also define conditions under which the data is displayed. It’s hard to pinpoint a universal solution here, as clients tailor reports to suit their specific needs and processes using saved presets. However, we know of one instance where utilizing the drill-down feature in statistics helped a client increase FTDs by 5-10%. This particular customer had a pool of trusted affiliates delivering high-quality traffic. He analyzed statistics segmented by advertisers and assessed the effectiveness of partnerships based on affiliate-driven traffic over periods of 3 and 6 months. Through this analysis, he identified advertisers with whom he achieved the most profitable connections. Subsequently, he disconnected from underperforming advertisers and redirected all affiliates, including newcomers, exclusively toward offers from his updated list of successful advertisers. This approach aggregated traffic flow, thus boosting conversion numbers and revenue. 

– Onboarding: where does the entry process typically break down, and what adjustments have you made to reduce time-to-value?

Initially, IREV was created for familiar teams in the field who were already highly advanced technologically. They faced no issues swiftly initiating collaboration with their affiliates. When our first external clients arrived, however, it became clear that technical integration wasn’t always straightforward for them, leading to an influx of help requests. By focusing on addressing this pain point, we began receiving very positive feedback from clients. Moreover, they started recommending our platform to their contacts.

– The most non-trivial client request: how did you solve it, and was it integrated into core functionality (if not, why)?

One client requested the migration of their historical database records related to traffic into IREV. From our side, we prepared the necessary databases, code, and scripts, worked extensively on the client’s backend, but ultimately came to a mutual understanding with the client that migrating such extensive data would overload both platforms.

Nevertheless, many elements conceived during this effort were subsequently reused for further migrations of different infrastructures, ensuring that even this non-standard request benefited both the product and future clients.

– Roadmap for the year: what are you prioritizing, and what are you decisively avoiding?

While we wouldn’t want to disclose all our plans outright, we can hint that we’re preparing an AI improvement that could transform the landscape of SaaS platforms in affiliate marketing.

– One myth about platforms in your class that you’d like to debunk.

If you’re offered the lowest price on the market, it doesn’t mean you’ll stay within your projected budget for launching an affiliate program. Often, SaaS companies that heavily discount or engage in price dumping are nearing critical losses. This translates into cutbacks on staff, servers, and development, eventually affecting clients’ business metrics, which won’t align with their expectations.

IREV Platform: Features and Advantages

To take advantage of the 10% discount on IREV, simply use promo code when registering on the platform. Enter the code at checkout to receive great deals on consoles and other services.

Alex Miller

Expert and analyst, well-versed in gambling and betting: I study trends and analytics and ask the right questions.

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