How to promote betting and gambling: February 2023

Publication date: 27 Feb 2023

February 2023 has come to an end! What interesting and new things happened in different countries during this month, what new laws are being passed and what reforms are being carried out?  You can read it all in our new selection of “How to Promote Betting and Gambling: February 2023”.

New laws make online betting and gambling better

Brazil is moving smoothly to strengthening the regulation of sports betting. A new document has been proposed by the Ministry of Finance suggesting that betting licences should only be issued to bookmakers if they have an office in Brazil. This should facilitate the collection of taxes and strengthen control over the regulation of the industry. As a reminder, the law to liberalize betting in Brazil was introduced back in 2018. However, due to various bureaucratic delays and presidential elections, it has not yet been enacted.

The UK also continues to reform its gambling legislation.  Stuart Andrew, the Under-Secretary of State for Sport, Tourism and Civil Society, has now been appointed as the responsible minister. Market participants expect the new appointment to hasten the publication of a so-called white paper (a list of revised gambling laws).  According to preliminary information, the changes may affect the verification of players’ financial status and the lowering of betting limits on online slots. Moreover, gambling operators may be obliged to fund research into gambling addiction (ludomania).

In Russia, a bill aimed at combatting “quick games” has been passed in the first reading. The authors of the document propose to ban betting shops from conducting games of chance in which the outcome depends on third parties and equipment is used to create vivid visual images.
Besides, in February 2023 a bill to increase the target contributions of betting companies to support sports up to 2% by 2030 has been passed in the first reading. Currently, Russian betting companies transfer 1.5%, or a minimum of 30 million roubles every quarter. Part of the proceeds of 30% is planned to be earmarked for the development of children’s and young people’s sport.

Slovakia has developed a new voluntary advertising code, which has already been supported by 36 local gambling operators (80% of the market). The new document, created by the Gambling Regulatory Authority (URHH), calls for the development of responsible gaming. Industry participants believe that protecting underage and addicted players will create a “safe and legally predictable environment”. Read more about the development of gambling in Slovakia.

Curaçao authorities have announced a change in the island’s gambling policy. The new website indicates the main changes that can be expected in the second quarter of 2023 in gambling sector regulation. It identifies 3 key principles that will form the basis of Curaçao’s new gambling law: responsibility, engagement and respect (overcoming the negative image and setting new standards for transparency, honesty and efficiency in the sector).

The US is considering a complete ban on sports betting advertising. The new bill “Betting on our future” offers a total ban on betting advertising through any means of electronic communication (TV, radio and Internet). As the authors of the document write, 7 million people in the US now have a gambling problem.
As of 2018, each US state has the right to decide whether betting should be legalized. Now online sports betting is legal in 31 states and the District of Columbia, while every fifth American has bet on sports at least once in 2022. In February 2023, a bill to make online sports betting legal has been drafted in North Carolina and the state of Georgia.

Legal gambling brings in record revenues to the budget

In January 2023, Kenya introduced new rules for the collection of taxes from gambling operators. 35 betting companies (90% of the sector) were connected to the automatic system of the Kenya Revenue Authority, after which the money started flowing into the budget on a daily basis. Consequently, as calculated by the tax treasury, revenues doubled from Kshs 465 million (in December 2022) to Kshs 1.008 billion (about USD 8.02 million) in January 2023. This represents an increase of 116.9%.

Kyrgyzstan also calculated the budget revenues from betting in 2022: 4 new licenses for betting operators brought in KGS 42 million (about USD 482.9 thousand). Recall that the Law “On Gambling Activities in the Republic of Kyrgyzstan” was not enacted until the summer of 2022.  In March 2023, read a new review on 3SNET: How to Promote Online Betting and Gambling in Kyrgyzstan?

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