How to Direct Traffic to Betting and Gambling: April Results

Publication date: 30 Apr 2025

In April 2025, the global gambling industry experienced significant developments, including regulatory updates, technological advancements, and market shifts. 3S.INFO provides updated information on regulations, advertising restrictions and promotional opportunities in the betting and gambling industry for April 2025.

Gambling regulation: online and offline market news

Every good report needs Brazilian news, right? The Secretariat of Prizes and Betting (SPA) is taking major new steps to unify the national betting system. The new system will aim to establish uniform standards for responsible gambling, anti-money laundering measures and the prevention of match-fixing.

At the same time, representatives of the Brazilian Central Bank claim they do not have sufficient authority to block illegal transactions. Currently, blocking transfers is only possible after notifying the SPA regulator, which takes several days. This makes the existing system ineffective against illegal operators.

In April 2025, Ireland began the first stage of legalizing betting. The Gambling Regulatory Authority of Ireland (GRAI) launched an application portal to assess demand for different types of licenses and to create a comprehensive database of interested parties. The regulator expects to start receiving applications for betting licenses—both online and land-based—by the end of this year. Following that, the focus will shift to online gambling in early 2026, with full implementation expected by 2027.

Another U.S. state, Hawaii, plans to legalize gambling. In April, the state senate approved resolutions to move forward with this initiative. Recent polls indicate that around 70% of Hawaiians support gambling if the funds are used for building housing and social facilities.

As a reminder, Hawaii and Utah are currently the only states in the U.S. that completely prohibit gambling.

In Thailand, a group of 189 former lawmakers, including senators and former speakers of the Senate, has called on the government to halt the proposed gambling expansion. Among their concerns are potential increases in crime (robbery and fraud) as well as social risks. It is worth noting that Thai authorities had previously announced plans to legalize gambling in casinos and sports betting.

Sweden has closed its last land-based casino. Casino Cosmolot in the center of Stockholm worked since March 2003. In April 2025, the Swedish Parliament decided to close it. On April 24, 2025, the facility ceased operations. The reason cited was a declining interest in offline casinos; Cosmolot’s revenue in 2024 amounted to only $17 million.

Betting and gambling advertising: new rules

Gambling advertising in Italy remains uncertain. Operators have appealed to the European Court of Justice, which will decide whether the current restrictions comply with EU law. The Court will need to consider whether the ban discriminates against companies based in other EU countries. The outcome could not only shape the future of Italian betting and gambling, but also have implications for other European states.

Advertising will soon be available on Threads. You can manage placements through the advertising campaign settings in Ads Manager. Currently, the social network has an audience of approximately 300 million users.

Illegal website blocking: what’s noteworthy?

In April, Norway blocked offshore gambling sites via DNS for the first time. As a result, access to nearly 60 betting and gaming sites owned by unlicensed operators was restricted.

In Chile, offshore operators’ sites will be able to operate without restrictions. In 2022, local operators requested that authorities regulate the activities of foreign operators. In April 2025, the Chilean Attorney General’s Office announced that the investigation had been closed and that no sanctions would be imposed on offshore gambling and betting sites.

Sports betting: new opportunities

Formula One is looking to capture the attention of more fans by leveraging new sports betting opportunities.

According to Nielsen Sports, the number of F1 fans worldwide has reached 826.5 million, marking a 12% increase from 2023. In the last 12 months, the number of fans in China has surged by 39% due to the resumption of the Shanghai race following the COVID epidemic. For the full schedule of F1 races and rounds, check out the Sporting Events Calendar.

“I think we account for 0.4% of the total betting volume worldwide, which is not much for a sport of this scale,” said Jonny Haworth, Sports Director of Commercial Partnerships.

Currently, ALT Sports Data will develop analytics using multiple sensors and billions of bolide data to create real-time (live) betting predictions, as well as proprietary data and estimated odds for the betting industry.

Legal online casinos and bookmakers are available worldwide! Stay informed about legislation, innovations, and industry trends. All the latest news, interviews, and reviews can be found on the 3SNET website and channel!