How to Direct Betting and Gambling Traffic in Summer 2025

At 3S.INFO, we've interviewed top experts and advertising specialists in the field of gambling and betting. We're excited to share exclusive insights that will help you optimize your advertising efforts for online casinos and bookmakers this summer.

Publication date: 19 May 2025

This coming summer season, the iGaming market will continue to evolve, influenced not only by typical fluctuations in user activity, but also by macroeconomic shifts, political developments and regional legislative changes. At 3S.INFO, we’ve interviewed top experts and advertising specialists in the field of gambling and betting. We’re excited to share exclusive insights that will help you optimize your advertising efforts for online casinos and bookmakers this summer.

What special promotions and bonuses will be available in the summer of 2025?

During the summer months, gambling activity tends to slow down significantly due to the pleasant weather and vacation season, which provide plenty of alternative entertainment. How can affiliates and audiences be further motivated and stimulated during the summer months? What kind of activities and special offers will be available in the market in summer 2025?

Firstly, most partners focus on events:

Br4bet will focus on creating attractive campaigns dedicated to seasonal events, holidays and popular Brazilian sports tournaments such as football championships* during the summer season. Special promotions and exclusive content will be offered to motivate affiliates.
Lulabet, which operates in Africa, will run campaigns tied to major sporting events during the summer. In addition, they will introduce time-limited bonus offers to create a sense of urgency and excitement..
Mozzartaffiliates will also pay special attention to time-limited promotions and sports events such as EuroBasket and tennis tournaments.
*Find the list of iconic sports events for the summer ahead.

Secondly, advertisers will prepare various promotions and creatives:

Genesysone presents exclusive summer promotions: themed landing pages that capture the vibrant summer spirit, limited time deposit bonuses, and captivating free spins.
Betera also runs extensive summer promotions, such as the Betera Pass initiative, which includes gamification elements and internal leaderboards.
M88 will provide affiliates with summer themed banners, landing pages and creatives optimized for mobile devices and regional markets (especially Indonesia, Vietnam, Thailand). Players will benefit from various summer themed bonuses, free bets, interactive games, themed slots and tiered missions with progressive rewards.
Despite planning various promotions for players and affiliates, 4rabet stresses that retention is paramount. Similarly, 3SNET agrees that having excellent retention mechanisms in place is crucial.

Some advertisers will also continue their social media activities, running interactive contests and working with influencers to maintain audience attention and engagement.

Meanwhile, Babu88 promises to implement a multi-level commission structure this summer to inspire affiliates to go beyond the possible.

Are you ready? All the best offers from 3SNET’s top advertisers are waiting for you in the “Top Hot Offers for Summer 2025”.

What GEOs will be in demand in the summer of 2025?

GEO selection for gambling and betting promotion is critical. It affects not only ROI, but also regulatory compliance. Which regions will be promising in the summer of 2025, and which are already saturated?

Expert and analyst Alex Miller from 3SNET network stated that in the summer, the ranking of the most popular GEOs for gambling and betting will include Africa, the USA, Bangladesh and Brazil, which will continue to gain momentum.

Genesysone experts have prepared a detailed analysis for the summer:

Brazil continues to be a rising star thanks to ongoing regulation and increasing adoption of online gambling.
In India, cricket remains hugely popular during the summer, accompanied by a rapid increase in mobile traffic.
Among Southeast Asian countries, Vietnam and Thailand stand out for their continued strong interest in casino games and slot machines.
Players in North and South America tend to be active during the summer, primarily on mobile devices.
Nigeria and South Africa are seeing growing demand for betting shops and virtual currency, complemented by the continued expansion of mobile connectivity across the region.

The Br4bet team agrees with the assessment of Brazil as a “rising star”: “In the summer of 2025, Brazil will remain a key region with high demand due to its large population and active community of sports betting enthusiasts. Other Latin American countries such as Argentina, Colombia and Mexico are also expected to see increased activity, driven by regional tournaments and local sporting events.

Mozzartaffiliates anticipates high activity in the Balkans (Serbia, Romania, Croatia) as well as Kenya and Nigeria, driven by growing interest in betting and the expansion of mobile connectivity.

According to 4rabet and Babu88, India and Bangladesh are still on top. Look for updated information on these countries in the Reviews section of our website:

Here’s an interesting insight from the experts at Betwinner: “In the markets we’re present in, we’re seeing a trend towards dumping by competitors (in our case, unjustified increases in bids). Hybrid offers such as $50+$50 RS for India or monthly premiums for results are no longer a surprise. As competition intensifies, we’re even seeing bribery of partners. All this undoubtedly has a negative impact on the market.”

What traffic sources will be hot for casinos and bookmakers this summer?

Let’s start with what’s already a classic in affiliate marketing, but is still trending:

According to 4rabet, SEO, PPC and Facebook* remain promising. Although new sources and approaches appear from time to time, the key is to have quality creatives and appropriate funnels.
SEO, as always, plus streamers and tipsters, agree in Betera.
Babu88: “We firmly believe it will be ASO/PPC/FB”.

According to Alex Miller, an expert from 3SNET, new sources gaining traction include Telegram ads in mini-applications and TikTok ads.

Video and streaming can’t be called a novelty, but for the first time, experts are identifying it as a powerful trend in its own right:

Popular traffic sources, according to Br4bet experts, include social media platforms such as Instagram*, TikTok and YouTube, especially through influencer partnerships and short videos. Native advertising and programmatic advertising are also gaining in importance. Recently, the popularity of livestreams and interactive content has increased significantly, helping to engage users more effectively and increase conversion rates.
Lulabet believes that the best results are still achieved through a multi-channel approach. The combination of affiliate marketing, social networks, Google Ads and offline advertising maximizes brand awareness and audience reach. Short-form video content, especially on platforms such as TikTok and Instagram*, is also becoming a powerful engagement tool.
According to M88, streaming platforms such as Twitch, YouTube and TikTok can significantly increase brand awareness and trust among potential players.

*Social networks Facebook and Instagram are blocked in Russia by court order.

For Mozzartaffiliates, Telegram channels are still a strong trend.

Betwinner experts explained that amid the current market situation, companies are increasingly recognizing the necessity of enhancing brand awareness, thus investing more in display advertising and influencer marketing.

And here’s another detailed analysis from the Genesysone experts:

Traffic from Telegram and WhatsApp channels is growing, especially in CIS countries, Latin America, and Asia.
Push notifications and app alerts remain highly effective when combined with personalization and re-engagement strategies.
TikTok & Reels: Short videos, reactions to casino content and veiled lifestyle advice on sports betting grab attention.
Influencer streams on Kick and Twitch.
Artificial intelligence has lowered the barrier to entry for SEO blogs and niche content blogs. The traffic generated by these sources remains valuable and consistent.

Where to direct betting and gambling traffic in the summer of 2025?

Here are some useful tips from 3SNET advertisers:

Br4bet: “Affiliates should focus on popular channels in Brazil: social media, search engine marketing and targeted display advertising. Promoting sports betting on major football tournaments, local leagues and international events will attract significant attention. In addition, mobile traffic dominates, so optimization for mobile devices is crucial.”
Mozzartaffiliates: “Focus on mobile traffic, especially in Africa.”

Which sporting events attract the most viewers?

The summer season is traditionally packed with major sporting tournaments, which often leads to increased activity in the betting sphere. What key events are scheduled for the summer? What events should not be missed to attract as much betting traffic as possible? What will people be placing bets on?

In terms of popularity, football and cricket shared the first and second spots:

Cricket: The Indian Premier League (IPL) and the ICC Men’s T20 World Cup (India/Sri Lanka) are gold mines for betting in the Indian subcontinent and around the world. Learn how to direct traffic to cricket in detail.
Football: FIFA World Cup Qualifiers, Copa Libertadores, FA Cup, UEFA Champions League, Serie A, La Liga, Bundesliga, Eredivisie (Dutch Championship), Portuguese League, NFL matches. International tournaments and league finals typically attract a large number of players.

Other significant sporting events in the summer of 2025 include the Rugby Championship, basketball (NBA Playoffs, EuroBasket, AfroBasket), NHL matches, Formula 1 races, Tour de France, and tennis (Wimbledon).

As always, the 3S.INFO Sporting Events Calendar is a convenient way to keep track of competition and tournament dates and make timely adjustments to betting ad campaigns.

Which games and slots will be popular in the summer of 2025?

Which slot machines and slots are currently at the peak of popularity, including those requested by webmasters? Have any new ones emerged? Which local games deserve special attention?

Most advertisers interviewed by 3SNET said that slots like Aviator, Plinko, Sweet Bonanza, and Sugar Rush are still indispensable and in high demand among most players.

However, there have been some recent innovations.

In Belarus, where Betera specializes, the top slots include all the Pragmatic classics and new NoLimit titles: Tombstone 2 and Mental 2.
According to Lulabet, the most popular game providers in Africa are Pragmatic Play and Evolution. One of the latest popular games is the 1000 series from Pragmatic Play.
Br4 (Brazil) focuses on slot machines from the Fortune family, such as Fortune Tiger, Fortune Dragon, Fortune Snake, and others.
Betwinner representative: “Recently, I’ve been asked repeatedly to add the game Chicken Road from the inOut Games provider to our platform. Experts from 3SNET agree that the game has gained significant popularity.
According to Genesys One, the most popular games right now are the Golden Wolf, Empire of the Sun Stones, Dicebreaker, Big Game, and Chakras video slots. Other popular games include Teen Patti and Andar Bahar in live mode in India; local games in Brazil; high-volatility slots from NoLimit City and ELK in Nordic countries; Turkish-language online roulette with Turkish dealers; and localized online games in Turkey and Middle Eastern countries.

Despite the potential dip in activity, summer provides a great opportunity for the efficient promotion of gambling and betting! We’ve compiled the key data, so all that’s left is to choose the top offers from casinos and bookmakers for different regions in our special collection, “Top Hot Offers for Summer 2025.” Then, launch your advertisements and secure your profits! Don’t miss your chance — join us and increase your traffic!