How do players choose a bookmaker’s website?

Publication date: 17 October 2024

The choice of a bookmaker is faced by everyone who wants to bet on sports. It is the choice of a good bookmaker that determines the safety of the gambling process and the pleasure of the game as a whole. Despite the abundance of bookmakers on the market, not all of them offer the same favorable conditions. In the new 3S.INFO material we will consider the main criteria that betting site users pay attention to when choosing a bookmaker.

Top 10 factors when choosing a bookmaker

1. Legal operation on the market 

One of the most important factors is the reliability of the bookmaker. First of all, this can be confirmed by the presence of a license to operate in a certain region.  The license confirms that the bookmaker interacts with the official authorities, is ready to provide documents and confirm the legality of its financial operations.  

2. Reputation and Reviews

Players actively study the reviews of other users before choosing a bookmaker. Ratings in forums, discussions in social networks and personal recommendations play an important role. A bookmaker’s positive reputation, which includes solvency, interesting promotions and adequate support, becomes an important indicator of its reliability.

3. Quality of odds

The odds on the BC website affect the amount of winnings. The higher the odds, the higher the winnings. This can be an important consideration for players of all skill levels. By offering consistently high odds at the expense of low margins, the bookmaker attracts customers, especially those who place large bets.

4. Line breadth and coverage of sporting events

When choosing an online bookmaker, it is important to have a wide range of sports and a good coverage. Some choose to bet on popular and traditional sports (football, tennis or basketball), others on lesser-known sports including esports, motor racing or even exotic sports such as beach volleyball. A wide range of events attracts players looking for more variation in their betting strategy.  By the way, some bookmakers offer the most unconventional bets to attract new players. 

5. Bookmaker Bonuses and Promotions

For many beginners, welcome bonuses and loyalty programs are of great importance. Bonus offers give you the opportunity to start playing with minimal or even no investment. However, you should not only pay attention to the size of the bonus, but also to its wagering requirements. Too complicated wagering requirements can often make bonuses less attractive.

6. Convenience of deposits and withdrawals

The methods of depositing and withdrawing winnings also influence the choice of a betting site. The speed of transaction processing and the absence of commissions are a priority for users. Today, reputable bookmakers offer several options for payment systems, from bank cards and e-wallets to cryptocurrencies.

7. Availability of mobile application and convenient interface

Statistics show that players are increasingly preferring to access the bookmaker’s website from a smartphone (via an app or mobile version).  Therefore, the availability of a clear and functional mobile application becomes a key factor in choosing a bookmaker. The user-friendly interface of the website or application, ease of navigation, speed of operation and stability of the service play a key role in player retention.

8. Customer Support

A reliable and prompt support service is able to solve any player’s problem: from questions about verification and bonuses to technical malfunctions. Bookmakers that offer 24/7 support through multiple communication channels (chat, phone, email) inspire more trust and thus become one of the main choices of players.

9. Speed of rate calculation

An important aspect for players is the speed of rate calculation. Some bookmakers offer the possibility to receive winnings immediately after the event, which is especially important for those who bet on fast sports or live events. This allows players to place more bets during a single betting session or quickly withdraw winnings from a calculated bet.

10. Special Offers and VIP Programs

Many bookmakers offer their customers exclusive programs for loyal players. These can be VIP programs with increased betting limits, personal bonuses and the opportunity to participate in closed promotions and tournaments. For big players who bet regularly and for large sums, such offers can be a decisive factor in choosing a bookmaker.

Choosing a bookmaker is a personal decision for each player. Usually it is a comprehensive approach (reliability, high odds, convenience of payment or quality of service) that can attract a new user to a bookmaker’s website.