Publication date: 29 Apr 2025
A new hero of our iGaming Heroes interview series at 3S.INFO is CardsPro CEO Artem Malyshkin. What role does sport play in affiliate marketing? What’s the story behind Lamborghini? Which trend has remained relevant for more than a decade? When is it worth going all the way? Find out below!
‒ How did you become the CEO of CardsPro?
The idea for CardsPro emerged in 2022. By then, Capitalist had already carved its niche in the media buying market as the most reliable payment system offering an excellent card product. However, the cards were not designed for the mass use and teamwork — something that media buyers so desperately needed. Then we started actively adding new BINs, and I proposed creating our own interface. As the law says, the initiative caught up with the initiator.
‒ Have you worked with traffic yourself? How deep are you into affiliate marketing?
I’ve been involved in affiliate marketing since 2017. Back then, Instagram stories had just started to emerge, and they were converting well. We purchased stories in all the popular public pages and directed them towards gambling. It was amusing to ride the subway and see people watching your ads.
‒ What are you most proud of in this project?
I’m incredibly proud of our team of talented professionals, our loyal customer base, and the robust Capitalist and CardsPro brands we’ve built together. Both brands have earned exceptional trust and reliability within the market. These three elements form the solid foundation upon which everything stands.
- A promo code is available for 3SNET partners for the CardsPro service, which can be used to receive a 100% cashback on the commission for the issuance of the first card.
‒ What’s your most unconventional success story with a media buying team?
At the age of 20, right after my military service, I took a job as a systems administrator. Although I generally enjoyed my work, some friends introduced me to media buying. I vividly remember how, during my regular shifts, I was driving to clients’ facilities for about 30 thousand rubles a month, while at the same time negotiating ad placements with the administrators of various Telegram channels. Eventually, my efforts paid off: we rented an office, formed a fully functional business unit, and the head of the purchasing department extended both a job offer and – as a somewhat strange incentive – a one-year gym membership. I accepted. Within two short months, I was making several times my previous salary. That’s how my passion for sports unexpectedly propelled my career.
‒ What do you wish you had known when you started this journey? And what was the most valuable piece of advice you’ve ever received?
I wish I knew Bitcoin’s price for 2025… Just kidding.
My first piece of advice: easy money is a myth. Even in media buying, not everyone drives a Lamborghini. Behind every Lambo is a story of ups and downs. Realizing that money requires hard work saved me from risky ventures and shady deals throughout these years.
The second is the ability to anticipate trends and stick to your guns. Take influencer traffic, for instance—it’s existed for over ten years now. Each year someone declares it dead, yet it thrives on. Those who stuck with it and perfected their approach are now wealthy and successful entrepreneurs.
Lastly, in business—and indeed in life—it is very important to understand when it is worth going all the way and putting all your resources into the business, and when it is worth stopping and doing something new. Be prepared to weather tough times. We launched CardsPro amid fierce competition, unaware of the countless challenges ahead. Yet our clients never felt these struggles personally, thanks to Capitalist and CardsPro consistently delivering on commitments, optimizing operations, and growing stronger each year.
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