Aliaksey Zviartoūski: “Never Work with Idiots!”

Last Updated: 17 july 2025

Today’s guest in our interview series iGaming Heroes is Aliaksey Zviartoūski, CEO of AdKey.Agency. Let’s dive into his career journey and the valuable lessons he’s learned along the way.

– How did you get started?

I’m a lawyer by training. Of course, I wanted to work in a law firm. After graduation, I found myself in a consulting firm whose owners are now the co-owners of the company I currently manage. That’s quite a spiral development for me!

In between, I worked as a lawyer on different projects, then transitioned to being an administrative director, followed by becoming a country manager—where I built and managed wood processing plants for an Austrian company.

I was “headhunted” into my current business because of my interest. There was this digital marketing agency facing growth challenges while scaling their business. They invited me to
come fix processes and have some fun.
And here I am, having fun since early 2019.

– What’s the best piece of advice you’ve received?

The most valuable advice came from the owner of the Austrian company:
First, never work with idiots!
Second, remember—no level of professionalism can make up for a poor character.
Life has often confirmed the truth of these words.

– What advice would you offer to those just starting out in the iGaming sector?

Focus on networking within the industry and stay persistent—it’s crucial for success! Oh, and start building your reputation early.

– If you could go back, is there anything you’d change about your career path?

I wouldn’t give idiots even fewer chances to waste my resources on them.

– Advertising moment: describe your current project in one sentence. Why is it special?

AdKey.Agency (iGaming traffic via FB, SEO, PPC, ASO, production/rental of all kinds of apps under traffic direction, plus a top-notch team!).

This project allows me to use all my knowledge and skills, while the owners allow me to realize the craziest projects.

– Why do you think you succeeded?

Luckily, I get to do something I genuinely enjoy!

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