Alanbase Platform: Customers Think We Can Do Anything!

Publication date: 17 December 2025

Today’s affiliate platforms are a strategic engine for business. Their role has expanded far beyond simple reporting. They are now comprehensive systems for managing attribution, deep analytics, process automation, and fraud prevention. In 2025, market leaders have new demands: absolute data transparency, readiness for a cookieless world, and fast, flexible integration of solutions. Find everything about the Alanbase platform on 3S.INFO: how the modern tool emerged, what influences clients’ choices, and what the plans are for the coming year. 

• What is Alanbase? It is a SaaS platform for launching and managing affiliate programs and tracking affiliate traffic, tailored primarily for iGaming, gambling, and betting. The platform allows online casinos, bookmakers, CPA networks, and media buying teams to build their own branded affiliate program, calculate payouts based on CPA/RevShare/hybrid models, analyze traffic quality, and optimize affiliate marketing spend.

– How did your platform come about and what market pain point were you solving then? Which of those pain points are still alive today?

We already had our own platform, but its capabilities were limited. We needed a solution that would allow for building advanced analytics and flexibly configuring business processes for qualifications and decision-making. At the same time, we had friends and affiliates who specifically wanted to work with us. Therefore, we immediately decided to make the product as adaptable as possible. This led to the creation of a tool that today covers most verticals in affiliate marketing, and in the future, an ecosystem of additional services will be built around it. 

The old pain point has been solved, but it has given rise to a new one. Customers, seeing our customization and builder capabilities, think we can do anything and start asking for more. You could say it’s a pleasant kind of pain. 

– What approach or principle systematically sets you apart from competitors? 

Thanks to our underlying foundation, we are more flexible than others and can implement features requested by clients. These aren’t just minor cosmetic changes, but something fundamental, such as a new player qualification calculation algorithm. Our focus is on the user’s real pain points, adapting to their needs, and partnering to integrate into their business processes (not just being a platform) coupled with high customer orientation. All of this bears fruit, and when faced with a choice between us and a competitor, in 95 out of 100 cases they choose us. We strive to make that 100 out of 100.

– Attribution in the privacy era: what compromises have you consciously made and why?

In the privacy era, we have focused on first-party cookies and server-to-server postbacks to maintain tracking resilience without resorting to grey area workarounds. The platform allows for the configuration of custom attribution windows, enabling our affiliates to define, for any given campaign, the timeframe within which they are interested in the target action. We support working with advertisers’ internal IDs, which we accept in any anonymized format. Essentially, all of a client’s users are, to us, an anonymized set of letters and numbers. All of this ensures transparency, compliance, and trust in the platform while maintaining 100% accuracy in the tracked data.

– Anti-fraud: What signals / thresholds do you use, what actions do you take, how do you reduce false positives, and does the appeals process work?

Conversion analysis: Since we use a third-party vendor, we only flag conversions as fraudulent for reference. The decision is made by our client: either by rejecting payouts or, upon receiving proof from the affiliate that the traffic is clean, deciding to continue accepting that traffic.

– Mobile Analytics: How do you cover SKAN/ASA, web-to-app, (deferred) deep linking, MMP integrations, in-app events, and install-feed anti-fraud?

Since we don’t have our own MMP, we integrate with popular solutions like AppsFlyer. Alanbase is unique and allows connecting any MMP platform to us, provided there is technical capability, and start tracking and building funnels for all in-app events. This gives users the advantage of more detailed statistics and analysis. For anti-fraud, we use third-party solutions, so our platform acts as a kind of data aggregator, pulling information from various vendors. We consolidate all this data and provide reports to our affiliates, based on which they can then make management decisions.

Products that aren’t strong in analytics and don’t have their own DWH come to our platform, get a cohort analysis tool, and are often amazed that traffic ROI can be predicted as early as the first few days based on specific metrics. Thanks to the out-of-the-box cohort analysis, one customer (the data was shared directly by the affiliate) was able to fine-tune their profitability model, which allowed them to increase their net profit by 80% by cutting off work with ineffective traffic sources as early as 1.5 months.

– Onboarding: Where does the entry process most often break down, and what have you changed to reduce time-to-value?

Initially, our users were technically advanced people. However, as we grew over time, the entry barrier lowered, and we modernized the onboarding process. Essentially, we no longer just provide a platform; we become a partner, advising on the best way to apply our tool and adapting it to the client’s requirements. With this new approach, the customer now receives a ready-to-launch affiliate program in as little as one day, bypassing the stage of learning how to use the platform independently. The priority now is to first launch an MVP for the affiliate and only then teach them how to use the platform.

– The most nontrivial client request: how did you solve it and did it become part of the core functionality (if you declined, why)?

As strange as it may sound, so far the most nontrivial requests have been to completely change the frontend of our platform (typically, SaaS solutions look the same for all clients) and to deploy on the client’s own servers. We solved the second one by migrating to AWS servers, and the first one is under research by the team. Who knows, maybe we’ll be able to surprise everyone soon.

– Roadmap for the year: what are you betting on (AI, automation, Web3, etc.) and what are you fundamentally avoiding?

We plan to better adapt our solution to the needs of media buying teams, introducing features for tracking spending and CRM for teams. There are also plans to integrate AI into the system, and we are evaluating the best way to do it. Besides, we will expand tracking methods and improve our already excellent reports.

– One myth about platforms in your class that you’d like to debunk.

“Building such a solution in-house is easy.” We’ve heard this many times, and the fact that major players who definitely have the resources to develop their own solution choose to start with us is the best proof that building such a platform is not easy.

The Alanbase Platform: Features and Benefits

3SNET recommends Alanbase, an affiliate program builder based on SaaS. This solution allows you to easily create and manage affiliate programs, configure analytics, and optimize your performance marketing budget. Want to test Alanbase? During registration, indicate that you are from the 3SNET CPA network and receive a special bonus.

Alex Miller

Expert and analyst, well-versed in gambling and betting: I study trends and analytics and ask the right questions.

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