Publication date: 19 May 2025
UGC (User-Generated Content) is content created not by a brand, but by its real users. These can be video reviews, testimonials, comments, unboxings, stories, TikToks, posts, or even memes where the product or service appears in a natural setting. In traffic arbitrage and affiliate marketing, this kind of content is often used as a native creative that builds trust and boosts conversions.
What UGC Looks Like in Arbitrage
In traffic arbitrage, a UGC creative is usually a video or a story where the product is advertised as if by a regular person. For example:
- A girl shares how she won in an online casino with a small deposit;
- A guy records a review of “the best bookmaker” and shares betting lifehacks;
- Someone shows their phone screen and says: “Here’s how I earned money in one evening.”
This format works because it doesn’t feel like an ad. It’s especially effective in betting and gambling verticals, where personal experience matters most.
Why It Works
- Authenticity. The user-generated style feels like “one of us.”
- Trust. People believe others like themselves more than they do brands.
- Social proof. If someone else already tried and got results – you want to try too.
Where to Get UGC and How to Use It
You can get UGC in three main ways:
- Create it yourself – by imitating a real user’s content style. This works if you know your audience and can replicate authentic user flow.
- Buy it from creators – via content platforms or from micro-influencers. Some partners even produce UGC on request for specific offers.
- Ask your users – through contests, promotions, or directly in your community.
Important: to make UGC effective in arbitrage, optimize it for the funnel. That means:
- Grab attention in the first 3 seconds;
- Show emotion and the real product in use;
- Add a clear CTA (call to action).
Useful links:
- 3S.INFO Knowledge Base – articles, guides, and case studies
- Top betting and gambling offers
- Register at the 3SNET CPA Network and start earning with us
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