Traffic Sources in Traffic Arbitrage

Publication date: 09 Apr 2025

Traffic sources play a crucial role in campaign effectiveness, whether for CPA networks, brand promotion or arbitrage. Different traffic sources suit different goals and target audiences, and their proper use significantly increases conversion. Below are the main traffic sources used for successful promotion in the betting and gambling industries.

• SEO (Search Engine Optimization) – one of the highest quality and most effective sources of organic traffic. Optimizing websites for search queries helps attract users who are specifically looking for betting and gambling-related information or services.
• ASO (App Store Optimization) – app optimization in stores like App Store and Google Play aims to increase visibility and improve app rankings in search results. Particularly important for gambling-related apps.
• Push traffic – a popular source of user acquisition through push notifications. These notifications arrive directly on users’ devices and immediately capture their attention, making push traffic an excellent tool for direct audience engagement.
• In-app traffic – traffic coming from mobile apps through built-in ad formats like banners or video ads. It allows direct interaction with users within apps, increasing engagement and improving conversions.
• Email Marketing – one of the classic channels that generates significant traffic volume. Despite relatively lower traffic quality compared to other sources, this channel can be effective when used properly.
• Social Media (including *Facebook and *Instagram) are powerful traffic sources, especially for attracting younger audiences. It’s important to consider regional restrictions and promotion rules.
• Clickunder and Popunder – advertising methods: clickunder opens a new tab after clicking an ad, while popunder displays a pop-up ad, capturing users’ attention.
• SMS Campaigns – one of the simplest yet most effective ways to engage with users. This source is popular in regions where mobile communication is used more actively than other means.
• Telegram channels – a rapidly growing traffic channel becoming popular in CIS countries and other regions. Important for affiliates working in gambling.
• PWA (Progressive Web Apps) – progressive web applications that are becoming increasingly popular in markets where mobile apps face restrictions. An effective alternative for mobile traffic acquisition.
• Banner ads – a simple yet effective way to capture attention online through visually noticeable images and short calls-to-action. Banners help instantly convey key messages and motivate users to click for further engagement.
• TikTok UBT – a unique ad campaign format on TikTok that can deliver significant results, especially in niche regions. However, scaling it can be challenging.
• YouTube – a major video content platform that can attract substantial traffic. Despite some slowdown in growth, this channel remains one of the most promising.
• Desktop and mobile traffic – while mobile traffic dominates, desktop remains important, especially in markets where users prefer completing actions via PC. Proper distribution between mobile and desktop traffic allows maximum audience reach.

The 3SNET CPA network offers numerous offers that work with various traffic sources, allowing you to choose the most suitable channels for audience acquisition.

 

*owned by Meta, recognized as extremist and banned in Russia