Publication date: 8 September 2025
Imagine: you launch a campaign, and within just a minute, the first 100 visitors land on a sportsbook or online casino website. This is not magic — it is the reality of push traffic. What is push traffic in gambling and affiliate marketing? It is instant notifications that browsers display even on blocked websites. A channel where leads come “here and now.” But behind this speed are hidden nuances — from audience quality to retention. Let’s break down how push traffic works in iGaming and why affiliates use it.
This material is for informational purposes only. We do not encourage violating laws or platform rules. Always check local regulations and act legally!
Push traffic (Web Push notifications) is an advertising format where users voluntarily subscribe to receive notifications from a website. After subscribing, the advertiser can send short messages (headline, text, icon, link) that pop up on the user’s computer or smartphone screen, even if the browser is closed.
Originally, the technology was used for service notifications — for example, email alerts. But in the mid-2010s affiliates adopted it for performance marketing. Since then, push has evolved from an “exotic” format into a mainstream tool, especially in niches with fast monetization such as online casinos, slots, and sports betting.
Synonyms and LSI: Web Push, browser notifications, subscription traffic, click traffic, push ads.
In iGaming, push is indispensable for promos and events. It is commonly used for:
Main GEOs include CIS, Asia, and Latin America, where subscriptions are cheaper and competition is lower. For deeper regional insights, check out our reviews on Argentina, Philippines, and India.
Offer: sportsbook with CPA payment for verified registration.
Source: PropellerAds.
GEO: Mexico.
Campaign: Creative with the message “¡El bono de registro de 500 dollars expira en 1 hora!” (“The 500 dollars registration bonus expires in 1 hour!”).
Result: 300 registrations in 3 hours, CR = 1.5%, ROI = +35%.
| Format | How it works | Pros | Cons | Best use cases |
|---|---|---|---|---|
| Push | Browser notifications | Fast launch, bypasses blocks, wide reach | Short creative lifespan, low loyalty | Quick CPA/CPL offers, retargeting |
| Pop-under | Opens under main window | High volume, low cost | Low quality, blocked by browsers | Motivated offers |
| Native | Ads integrated into content | High trust, strong CR | Expensive, hard to scale | RevShare, premium GEOs |
Pros: speed, reach (even on restricted sites), flexible targeting, anonymity.
Cons: low loyalty, quick creative burnout, audience overlap.
Tracker integration (e.g., Binom) is essential — without analytics push campaigns turn into wasted budgets.
Fraud is a serious risk in push campaigns. Some publishers inflate clicks or generate fake subscriptions, leading to misleading CTR and CR metrics that don’t result in real deposits. To avoid losses:
More details on how to protect yourself can be found in 3SNET’s fraud prevention guide.
No. Users opt in voluntarily. However, some websites use misleading tactics to collect subscriptions.
CPA and CPL campaigns with quick actions: registration, deposit, account verification.
Audience fatigue. The solution is frequent creative rotation.
Push traffic is a powerful tool in iGaming, especially for fast testing and CPA offers. But retention requires combining it with other channels such as native ads, targeted campaigns, or PWA solutions. Want to test push in practice? Explore current casino offers and betting offers at CPA network 3SNET.
*Facebook is blocked in Russia by court order.
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