What is Push Traffic?

Publication date: 20 Sep 2024

What is Push Traffic?

Push traffic in the traditional sense refers to users who receive promotional messages via push notifications. These users have signed up for push notifications on a particular website and are now receiving notifications. Push notifications can appear on a computer desktop, smartphone screen, or other device even when the user is not active. They typically contain a small amount of text and a headline. They may also include an image and a link to a website or application.

• 3SNET has offers from advertisers who welcome push traffic. Please check your personal 3SNET account for details.

How do push notifications work?

Technically, push notifications are a type of script that runs on an external server. The task of this script is to send certain messages to a group of users.

The text of the message and the time at which it is sent depend on several factors. For example, if push notifications are used for promotional purposes, they may be sent at the start of a sale or promotion.

Social networks use push notifications to get users’ attention and encourage activity in the application. Stores use them to announce discounts and special offers. Messengers send push notifications to inform users of other users’ actions, etc. Push notifications literally force a person to visit and engage with the application.

How to set up a push campaign? Start by choosing a platform:

1. ActiveRevenue, 20% cashback on your first deposit.
2. Mondiad, 10% deposit bonus.

Advantages and disadvantages of push notifications

Push notifications have a number of advantages that make them attractive to advertisers:

1. When the subscriber clicks on the notification, they are immediately redirected to a landing page.
2. Ability to segment audiences by GEO, device, browser, etc.
3. Push notifications tend to have high conversion rates because they appear on the user’s device screen and can be read without user activity. 
4. Push traffic typically has a low cost compared to other types of advertising. This makes it affordable for many advertisers, especially those just starting out or on a tight budget.
5. Easy customization. There is no complicated targeting with push notifications that can cause difficulties for webmasters.
6. Ad networks offer different traffic sources for advertisers. 

However, push traffic has some drawbacks:

1. Push notifications have limited space for text and images, which can make it difficult to convey complete information about a product or service. It’s also impossible to use complex interactive elements within the notification.
2. Not all verticals lend themselves to the use of push notifications; there are certain niches where this type of traffic can be inefficient.
3. When choosing an ad network to work with push notifications, it is essential to be careful as some networks may contain bots.
4. Success with push traffic requires the ability to design compelling creative and text that grabs users’ attention and generates leads.

Types of push notifications

There are the following types of push notifications that can be used to deliver promotional messages:

1. Transactional notifications. These notifications inform customers about the status of their financial transactions with an application or service. Banks, for example, can notify about a withdrawal or transfer of funds; stores can notify about a successful payment for an item; online services can notify about a successful charge to a card for a subscription renewal.
2. Promotional Notifications. These notifications are used to inform customers of special offers and discounts. They can be sent to all customers at a specific time, such as before or during a promotion.
3. Personalized Notifications. These notifications are sent to specific groups of customers, rather than to all customers at once. For example, new users might receive a welcome message with an offer on their first purchase, while loyal customers might receive a notification about an exclusive discount.
4. Product/application review requests: 

This is a popular way to interact with customers that helps with business development. After a few days of purchasing from an app or website, a customer can be asked to leave a review or rating of the product.

Push notifications are also categorized by view and device type:

• Browser-based;
• Mobile.

In this way, push notifications provide an effective way to interact with customers and encourage them to engage with your app or service.

Characteristics of Push Notifications

Push notifications have several features that should be considered when working with them:

1. Timing. Push notifications can be delivered at any time of day, so it’s important to choose the best time to send them to maximize their effectiveness.
2. Personalization. Push notifications can be personalized for each user, including their name or other information, to make them more relevant and engaging.
3. A/B testing. To find out which push notifications are most effective, you can A/B test different variations and analyze the results.
4. Compliance. When dealing with push traffic, you need to follow the rules and guidelines of the platform to avoid getting blocked or negatively impacting your brand reputation.

In general, push traffic is an effective advertising tool that can help attract new customers and increase conversions. Nevertheless, you should use it carefully and follow the rules to achieve the best results.