Postclick in Traffic Arbitrage

Publication date: 26 Mar 2025

Postclick is the period of time and the set of user actions after clicking on an advertisement and landing on the target page. This stage plays a key role in traffic arbitrage, as it determines whether a conversion (registration, deposit, purchase) will occur or if the user will leave the site without taking any action.

Why is postclick important for affiliates?

Many affiliates focus on driving traffic but forget that the success of a campaign largely depends on what happens after the click. Optimizing the postclick experience helps to:

• Increase CR (conversion rate);
• Reduce CPL/CPA;
• Improve user retention and LTV;
• Boost the ROI of an ad campaign.

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Main factors affecting postclick

1. Page load speed

If a landing page takes more than 3 seconds to load, up to 50% of users may simply close it before it finishes loading.

What to do: Optimize images, use a CDN, reduce the number of scripts.

2. Usability and design

If the site is inconvenient or looks outdated, it decreases user trust in the offer.

What to do: Use a responsive design, a logical structure, and minimize distractions.

3. Matching expectations

If the content on the page does not match what the ad promised, users get disappointed.

What to do: Ensure creatives and pre-landers are relevant to the main offer.

4. Call to Action (CTA)

An unclear or poorly visible CTA reduces the likelihood of conversion.

What to do: Use contrasting buttons and clear phrases such as “Get Bonus” or “Bet on the Win.”

5. Registration form

A registration form that is too long can scare users away.

What to do: Minimize the number of fields and use auto-fill options.

6. Retargeting

Most users do not convert on their first visit.

What to do: Set up retargeting in Facebook Ads, Google Ads, and push notifications.

• Retargeting in traffic arbitrage: how to bring back lost users and increase conversions. Read on 3S.INFO

How to test and optimize postclick?

1. Use heatmaps (Hotjar, Crazy Egg) to see where users click and what obstacles they face.
2. A/B testing to check different headlines, CTAs, and registration forms.
3. Analyze the funnel to identify where users drop off and fix weak points.
4. Work with analytics using Google Analytics, Facebook Pixel, and server-side trackers.

Postclick optimization is not just about improving landing pages; it is a crucial process in traffic arbitrage. If users do not convert after clicking, there are likely issues with UX, the offer, or technical aspects. By improving the postclick experience, you can significantly increase campaign profitability and outperform competitors. Test, analyze, and optimize every stage of the funnel to maximize your traffic’s profitability!

If you want to dive deeper into programmatic advertising, explore other terms in our Knowledge Base on 3S.INFO.