iGaming Promotion Methods

Publication date: 15 Jul 2025

Promotion methods refer to a set of tools and channels used to attract new players and retain existing users on iGaming platforms, including betting and online casinos. One of the most effective strategies is affiliate marketing.

Affiliate Marketing

Affiliate marketing is a cornerstone of the iGaming industry. It enables operators and brands to acquire players through affiliate partners without investing in direct advertising. Affiliates are rewarded using one of the following models:

• CPA (Cost Per Acquisition – payment for the first deposit);
• RevShare (Revenue Share – a percentage of the player’s lifetime revenue);
• Hybrid model (a combination of CPA and RevShare).

Successful affiliate management requires a robust analytics system, traffic quality control, anti-fraud measures, offer optimization, and a well-structured motivation system for media buyers.

Learn more about payment models, affiliate types, and available offers in the 3SNET affiliate program catalog. New users can sign up here.

Key iGaming Promotion Channels

Content Marketing and SEO

• Building your own blogs, media sites, rankings, and niche platforms;
• Publishing SEO-optimized reviews, guides, comparisons, and news articles;
• Ranking high in search engines drives stable, high-LTV organic traffic;
• Requires original content, technical SEO, internal linking, and regular updates.

This strategy is especially effective in regions with strict restrictions on direct advertising. See more in our section on SEO in traffic arbitrage.

Influencers and Streamers

• A key promotion channel in the 2020s;
• Popular streams showcasing slots, live casinos, and poker on YouTube, Twitch, Telegram, Kick, and other platforms;
• Bloggers share personal experiences and hold giveaways, building audience trust;
• Especially effective for reaching younger demographics and cold traffic.

It’s crucial to consider each platform’s specific rules, risks, and limitations, and adapt your content accordingly.

• Learn more in the article “Types of Traffic and What Media Buyers Should Know”.

Push, Popunder, and Incentivized Traffic

• Low-cost sources with high volume but lower quality;
• Often used for offer testing, warm-up, or gathering quick stats;
• Involves push notifications, popunders, and user incentives for registration or deposit;
• High-risk: fraud, account bans, low retention;
• Requires filtering, anti-fraud tools, and precise targeting.

More on popunder traffic:

• What is Clickunder Traffic and Who Is It For?
• How to Run Clickunder Campaigns: A Step-by-Step Guide

Internal Retention Tools

1. CRM marketing: personalized offers, birthday greetings, bonus alerts;
2. Email, SMS, and push notifications;
3. VIP programs, tournaments, cashback, free spins;
4. Focused on user retention, repeated deposits, and increasing LTV.

Retention strategies are vital not only for operators but also for affiliates working on RevShare – the longer a player stays active, the more revenue the partner earns.

Successful iGaming promotion combines multiple channels, solid analytics, and effective retention. Affiliate marketing is the foundation, while the specific mix of tools depends on your GEO, audience, and overall strategy. Discover more insights in the 3S.INFO glossary and articles.