Hold period

Publication date: 20 Feb 2023

Every affiliate program contains a description with fees, conversion statistics, types of traffic allowed, and so on in the offer directory. Among this data, there is always a hold period with the number of days.

So, what does it mean?

Hold is the period of time required for the advertiser to confirm the targeted action. During this period, the advertiser can confirm an order, registration or other targeted action or reject it for breach of conditions. Before this period expires, you cannot withdraw your earnings from the affiliate network. This system helps protect brands from fraud or fake traffic. If everything is in order, the money is credited to the account as soon as it is verified.

The hold period is very necessary in CPA marketing to check the quality of the traffic and is therefore almost always unavoidable.