Hold in media buying and affiliate programs

Publication date: 20 Feb 2023

Media buying hold – what is it?

A hold is a common term in media buying and affiliate programs. But what exactly does it mean? Let’s break it down.

Definition of a Hold

In the context of media buying, a hold refers to a period during which the media buyer’s funds are temporarily frozen within the affiliate program’s account. This freeze occurs to verify the quality of the traffic and validate the generated leads.

A hold isn’t merely a status—it’s an essential process designed to safeguard advertisers against fraudulent activities. If you notice that your funds are on hold, it signifies that they’re undergoing verification.

Meaning of a Hold in Affiliate Programs

In affiliate programs, holds serve as a protective measure for advertisers. For instance, if the traffic proves to be subpar, the advertiser reserves the right to reject those bids. Essentially, a hold ensures that all leads comply with the terms and conditions set by the offer.

What is a Hold in an Affiliate Program?

It’s a specific duration during which your funds remain frozen, preventing withdrawal. Holds typically range from several days to a couple of weeks, depending on the policies of the respective affiliate program.

Role of Holds in Media Buying and CPA Marketing

Holds play a pivotal role in media buying. They enable advertisers to mitigate risks while helping media buyers affirm the integrity of their efforts. However, prolonged holds can impede the circulation of funds, posing significant challenges—especially for new entrants into the field.

When your funds are placed on hold, it indicates that the advertiser is validating their legitimacy. Far more than just a payment delay, a hold represents a crucial checkpoint in the broader framework of CPA marketing.

What Are the Hold Periods for Affiliate Programs?

The hold period varies depending on the affiliate program and the type of offer. Typically, the hold period ranges from 7 to 30 days, but in certain cases, it can extend to 60 days or even longer. For example, hold periods tend to be longer for financial offers or complex products.

If you observe your funds being frozen for an extended period, it implies that the advertiser is meticulously evaluating each lead.

Factors Determining the Length of the Hold

The duration of the hold depends on various factors:

• Type of Offer: Complex products, such as loans or insurance, generally come with longer hold periods.
• Advertiser’s Policy: Some companies conduct thorough investigations for every lead.
• Traffic Quality: Suspicious traffic may result in a prolonged hold.

If your funds remain on hold for an extended period, it signals that the advertiser aims to ensure their validity.

How to Reduce Hold Times in Affiliate Programs

To minimize hold times, consider the following strategies:

1) Select Offers with Shorter Hold Times: Certain affiliate programs feature accelerated payout options.

2) Partner with Trusted Advertisers: Their lead verification procedures are usually more transparent.

3) Maintain High-Quality Traffic: Lower bounce rates expedite the conclusion of the hold period.

If your funds are on hold, it indicates that the advertiser is scrutinizing their authenticity. Higher-quality traffic accelerates the completion of the hold.

Do Any Affiliate Programs Exist Without a Hold?

Yes, some affiliate programs offer zero-hold opportunities. These are commonly found in low-risk niches like gambling or mobile applications. However, it’s worth noting that the absence of a hold may entail stricter traffic requirements.

3 Tips to Enhance Your Affiliate Program’s Credibility

1) Adhere to Offer Rules: Avoid using prohibited promotional tactics.

2) Deliver High-Quality Traffic: This speeds up the validation of leads.

3) Collaborate with Top-Rated CPA Networks: Such as 3SNET, which places value on its affiliates.

What to Do If the Media Buying Hold Is Too Long?

If the hold period is excessively long, it can significantly impact your revenue. Consider the following steps:

• Consult with Your Manager About the Hold Time: Delays might stem from technical issues.
• Opt for Affiliate Programs with Shorter Hold Times: This approach can accelerate fund turnover.
• Prefer Affiliate Programs with Transparent Terms: Clarity reduces uncertainty and frustration.

Choosing an Affiliate Network for Media Buying: Key Considerations

When selecting an affiliate network, keep these aspects in mind:

• Hold Periods: Shorter durations are preferable.
• Network Reputation: Collaborate with established CPA networks, such as 3SNET.
• Payment Terms: Ensure transparency and timely disbursements.

Thus, the hold mechanism is a vital component of media buying, serving to safeguard the interests of both advertisers and media buyers. Understanding its functionality and minimizing its duration can enhance your profitability and operational efficiency. Opt for reputable affiliate programs like 3SNET and adhere to these recommendations to excel in CPA marketing.

FAQ

1) Can an Affiliate Program Extend the Hold Period, and Under What Circumstances? Yes, an affiliate program may extend the hold period if concerns arise regarding the quality of traffic or leads.

2) Is Money Placed on Hold Considered Confirmed Income? No, hold money has not been verified and remains subject to rejection should leads fail validation.

Learn more about relevant terms in the 3S.INFO Knowledge Base!