FTD

Publication date: 12 Jul 2024

First Time Deposit (FTD) in media buying is the first deposit a player makes to their account on a casino or bookmaker website after clicking on an advertising link or banner. FTD is the basis for the webmaster’s compensation.

FTD is a key metric for the web, as they only receive a payout for customers who have made their first deposit. The term is most often used when dealing with gambling and betting related offers.

How to maximize FTDs

• Emphasize first deposit bonuses in promotional materials;
• Work with quality sources such as Apps, Google Ads, TikTok, ASO;
• Use pre-landing pages, such as Wheel of Fortune, which offers bonuses on the first top-up;
• The main goal of the webmaster is to motivate users not only to register on the platform, but also to make their first deposit.

To be successful in pay-for-FTD media buying, you need to effectively use different methods to find winning campaigns. Here are some strategies that can help:

1. Competitor Analysis: Studying the actions and results of your competitors can help you identify successful approaches, such as spy services, and apply them to your campaigns.
2. It is necessary to study the market, analyze and understand the solvency of the target audience in different GEOs. In order to assess the First Deposit Requirement (FTD) for an offer, you need to take into account the specifics of each country, its target audience and its financial capacity. For more information, see the GEO Reviews on 3S.INFO. It’s also important to consider time factors, such as the periods when you plan to attract new customers to the pay-for-FTD offer, to avoid conflicts with events such as football matches or tournaments. For your convenience, you can use the 3SNET Sporting Events Calendar to keep track of events and plan your activities.
3. Keyword Analysis. Keyword selection and optimization for events or trending games or brands, if allowed by the terms and conditions of the offers, is an important aspect of a successful campaign. Researching popular keywords and using them effectively can help attract more FTDs.
4. Explore ideas and strategies from other countries and verticals. Exploring successful approaches from other countries and verticals can help you find new ideas and techniques to attract FTDs.

Pay-for-FTD media buying is a complex and dynamic process that requires constant analysis and optimization. However, with the right approach and the use of effective strategies, it can be a highly profitable and lucrative business.