Esports

Publication date: 18 May 2023

Esports is a relatively new sport that is becoming increasingly popular around the world. It is an electronic competition between teams that takes place in various games such as Dota 2, Counter-Strike: Global Offensive, League of Legends and others. In recent years, esports has become so popular that its prize pool exceeds tens of millions of dollars.

Esports Betting

One of the most exciting aspects of esports is the opportunity to make money from betting. Bookmakers offer betting on various tournaments and matches, allowing fans of esports to not only enjoy watching the game, but also to earn from it.

So, what is the right way to bet on esports? The first thing to do is to follow the news in the world of esports and know which teams are considered strong and which are considered weak. You also need to consider the form of the team’s play, its line-up and tactics.

It is important to understand that esports is not only about luck, but also analytics. Before betting on a match, it is necessary to analyze the data about the teams and make a prediction. Avoid betting on emotion or on rumour, this can lead to losing money.

Furthermore, you have to choose the right betting company. It should be licensed and have a good reputation to guarantee payouts of winnings. In addition, checking the odds and comparing them with other bookmakers is essential to make the most of your profits.

Esports betting is an interesting and exciting way to profit. Yet in order to be successful, you need to consider many factors and make your predictions based on data analysis. This is the only way to make a profit and enjoy the game.

Esports in media buying

Esports has become a huge market, and many companies want to take advantage of its popularity to promote their products and services. One method is to attract users who are interested in esports to advertising offers.

Betting on esports is a product of betting shops. This vertical does not get much media attention, so there is little information about it.

Ebetting (cyberbetting) is very similar to traditional betting. The difference, however, is that the competitions are conducted online. In the case of football or tennis, matches can be cancelled due to bad weather conditions, but this does not happen in computer games.

Despite the fact that this niche receives little coverage on media buying resources, it has been growing steadily for several years. The lack of manuals and cases does not prevent active webmasters from making good money.

One of the main benefits of this vertical is that it is not only possible to work according to the standard CPA model, but also according to the RevShare. Many popular esports affiliate programs offer good rates on targeted actions.

In cyberbetting, a lot depends on major tournaments. For example, when Dota 2 – The International takes place, advertising campaigns intensify, new offers emerge and ad networks are filled with hundreds of creatives.

The esports industry is regularly updated with new games. Whereas betting shops used to actively accept bets on 2-3 games, there is now much more choice. Consequently, attracting users is also easier as they have more space for entertainment.

Biggest tournaments in the world of esports

One of the biggest tournaments in the world of esports is The International in Dota 2, held annually by Valve. In 2022, European team Tundra Esports won the tournament, earning a prize pool of $18.9 million.

Another major tournament is the League of Legends World Championship, held annually by Riot Games. In 2022, team DRX from South Korea won the tournament, winning the prize pool of $489,000.

Another event worth mentioning is the Blast Pro Series, a CS:GO tournament. In 2022, the Russian team G2 Esports took victory in the event.

The other major tournament is the Overwatch League, hosted by Blizzard Entertainment. In 2019, the tournament was won by team Dallas Fuel from the USA.

Besides that, tournaments such as DreamHack, Intel Extreme Masters, EVO Championship Series, Capcom Cup and many others are also worth mentioning, which are major events in the world of esports.

The audience of esports

In order to successfully promote esports offers in media buying, the specifics of the target audience must be taken into account. An esports audience consists of people who are interested in computer games and esports. They may be of different ages and social backgrounds, but they all share a common interest in esports.

Esports offers in media buying can be very effective if the specifics of the target audience are used correctly. They allow you to promote products and services that are related to esports and profit from it. Nevertheless, to be successful, it is required to thoroughly research the market and analyze the needs of the target audience.

Where to promote esports betting

Advertising for gambling, betting and other gambling activities can be challenging on popular advertising networks. Webmasters have to use cloaking, re-post ad kits and create white pages.

Ebetting is also a challenge. Advertising sporting events on social networks such as Vkontakte, *Instagram or *Facebook can be done without mentioning betting. However, launching a campaign on a bookmaker’s website is tricky.

The situation with TikTok is similar, but bloggers and free traffic help with advertising. Webmasters are also actively using streaming platforms such as Twitch. Twitch streamers promote cyberbetting products and bring in hundreds of thousands of roubles for webmasters.

Most major advertising platforms have restrictions on gambling advertising. For example, *Facebook’s help desk states that some types of ads can only be shown after approval.

Even if a gambling campaign is successful, the list of countries may be limited. For example, it is not possible to advertise a campaign on *Facebook in the US, China and other countries where esports are popular.

Nonetheless, targeting should not be abandoned. Cloaking can help solve problems. Alternatively, traffic can be directed to Telegram channels or bots and then redirected to affiliate programs of betting companies, prediction services and referral programs of other platforms.

Esports offers are one of the most promising segments of the affiliate marketing segment, which is constantly generating revenue. 3SNET has a large number of esports offers! Get connected! 

* Meta Corporation is recognized as extremist in Russia, its Facebook and Instagram services are blocked.