Crash Games

Publication date: 15 September 2025

Crash games in media buying — what they are and how to drive traffic?

Crash games are an iGaming format that in 3–4 years has grown from a niche experiment into a mass product. The mechanic is simple: a player places a bet, a multiplier climbs, and the goal is to cash out before the crash. Minimal rules, fast rounds and eye-catching visuals make the genre ideal for traffic. For an affiliate or media buyer, crash games mean a short funnel and high conversion rate (CR). This new format is often called “fast casino games” because it fits perfectly with current online gambling trends.

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What are crash games and how do they work

In each round the multiplier starts at x1 and rises until a random moment. The player hits cash out to lock in winnings multiplied by the current multiplier. If they don’t cash out in time — the bet is lost. The logic is clear in five seconds, which is why the crash game format quickly converts cold traffic into deposits.

History and evolution of the crash game genre

The first projects came from the crypto space in 2014–2015 — Bustabit and MoneyPot with provably-fair mechanics. The market exploded after the release of Aviator by Spribe in 2019. Alternatives followed: JetX from SmartSoft, Spaceman from Pragmatic Play, Zeppelin, Rocketon. The modern wave added Web3 and NFT features — for example Aviatrix. Crash games have moved out of the crypto niche into mainstream iGaming and become a must-have for operators. These new iGaming formats emphasize social features and open the door to hybrid products (sports + casino).

Why players love crash games

Crash games online gain traction because they’re extremely simple and intuitive even for newcomers. You can learn how to play in seconds, while the outcome is always dynamic and visually engaging.

• simple rules and fast onboarding;
• short rounds and intense emotions;
• chance to hit x10–x50–x100 on a single click;
• social elements — public chat, leaderboards, winboards.

UGC content amplifies virality — short clips that show a rising multiplier perform very well on TikTok and Reels. That lowers CPC and helps creatives live longer.

Crash games and media buying: why they work

The funnel is shorter than usual: click → registration → deposit → first bet. Where slots require learning the interface, crash games are obvious from the first second. That increases CR on registration → deposit. The format suits both novice and experienced media buyers — it’s easy to test hypotheses and scale quickly.

Best GEOs for crash games in media buying

Not all regions respond equally to crash games. Some markets show especially high CR and steady interest:

• Latin America — Brazil, Peru, Colombia. High volume and stable conversion. Read more about Brazil in the 3S.INFO market review — 3S.INFO Brazil review.
• Europe — Spain, Portugal, Poland, Romania. Higher competition but more valuable players.
• Africa — Nigeria, Kenya, South Africa. Growing markets with low CPMs.
• Asia & CIS — India, Kazakhstan, Philippines. See regional deep dives: India, Kazakhstan.

Traffic sources and where growth comes from

To work successfully with crash game offers, you need to know which ad channels deliver volume and conversion:

• TikTok Ads — the main driver. Short UGC clips deliver high CTR and rapid warm-up;
• Facebook* and Instagram — harder moderation, but higher LTV and deposit quality;
• Push and in-page push — excellent for retargeting and monetizing warm audiences;
• Popunder and Google UAC — useful supplementary channels for quick hypothesis tests.

Creatives that convert for crash game traffic

To monetize crash game traffic you must pick the right creative formats. Top-performing creative ideas:

• 10–15 second TikTok-style clips — “cashed out at x15”;
• compilation cuts of wins and fails — contrast increases emotion;
• social proof — real wins and active chat;
• scarcity triggers — “grab x100 now”.

UGC often outperforms glossy creatives on engagement. Keep visuals simple, dynamic and include a clear call to action.

Popular crash games in 2024–2025

Several titles set the tone for the genre and became primary entry points:

1. Aviator (Spribe) — launched in 2019, integrated by most major operators. Strong social features and steady interest across regions. Related slots and trends research — read the 3S.INFO study.
2. JetX (SmartSoft) — minimalist visuals and fast rounds. Popular in LatAm and CIS.
3. Spaceman (Pragmatic Play) — intuitive UI, 50% auto-cashout option. Works well in Europe and Asia; when running US traffic, add a country-specific intro — US guide.
4. Aviatrix — a Web3 spin with NFTs and customization. Growing fast in Asia.
5. Zeppelin / Rocketon — compact versions for local markets; steady demand in CIS and Africa.
6. Lucky Jet — an alternative for CIS when other titles are restricted; significant traffic from Russia, Kazakhstan and Moldova.

Practical setup: building a funnel for crash game offers

Starter hypothesis — TikTok UGC + a lean landing with a single offer button. Messaging focus — “cash out before the crash”. Test creatives iteratively — refresh first frames, headlines and final CTAs every 2–3 days. Then add Facebook*/Instagram for scaling and push for retention.

Outlook 2026–2030

The genre is moving toward hybrid apps: sports + casino + mini-games. Providers are increasing gamification, PvP and social mechanics. That raises retention and gives media buyers new growth points — cross-sells to slots and live casino, plus broader audience segmentation. Operators already test these solutions, adding more gamified and social features to crash games.

Popular crash games — Aviator, JetX, Spaceman — show top CRs in media buying in 2025. Players across key GEOs prefer crash games, making the format universal for affiliates and media buyers.

*Facebook is blocked in Russia by a court decision.