Publication date: 19 Dec 2023
Crash games are a new trend that is gaining popularity in the gambling industry. They represent a unique approach to gambling which differs from traditional slots or bets. But what makes them special and how can they be applied in media buying? Let’s get to the bottom of it!
What are crash games and how do they work?
- Crash games are games of chance where players bet a certain amount before the start of each round and wait for the rate to rise. The player’s goal is to exit the game before the multiplier “crashes” and all bets are lost. Players can choose when to exit the game to keep their winnings.
- It is important to note that crash games are based on chance, and there is no way to predict when a “crash” will occur. This makes them very exciting and risky.
What features differentiate crash games from regular slots or betting?
One of the features of crash games is that they are dynamic and unpredictable. Unlike slots or betting, where the results are determined randomly, in crash games players can decide to quit depending on the current situation.
Why are crash games becoming more and more popular among players?
Crash games are increasingly popular among players for several reasons. Firstly, they offer a new and thrilling gaming experience that is distinctly different from traditional gambling. Secondly, crash games allow players to take an active part in the game process and control their bets. Finally, the opportunity to win large sums of money makes these games even more appealing to players.
- The developers at Jogo Global and Radar Zero have launched the official crash game, Mike Tyson’s Crash. The game is now available for purchase on several major aggregators.
Are there other variations of crash games and how do they differ?
Well, besides the basic concept of a crash game, there are other variations of this format. For instance, some games may have a multiplier that varies not only in one direction (up), but can also fluctuate up and down. Various bonus features or game modes can also be added to make the experience even more diverse. Crash game variations may range in rules and mechanics, but they all retain the basic idea of trying to exit the game before the multiplier “crashes”.
Crash games in media buying
Crash games have become a real hit due to their unique mechanics, intuitive interface, and ease of use. This game format has only recently emerged, but has already gained huge popularity among players and affiliates.
Creative ad campaigns frequently use crash games, as they attract much more attention and generate more interest than regular slots. Some brands even create separate catalogues dedicated to this genre.
Casinos actively promote crash games by highlighting them on the site’s homepage. This allows to draw additional attention of players and create an atmosphere of fascination. Furthermore, the games have evolved to the point where there are different theories and strategies for winning. A multitude of sources offer their own special schemes that encourage players to participate.
Popular crash games
When dealing with games, especially the crash genre, it is important to consider their popularity in certain GEOs.
- Aviator
This legendary game is one of the first in the crash genre where the protagonist is a pilot rapidly gaining altitude. The winnings also grow as the plane rises in the air, and the player’s task is to manage to collect the winnings before crashing.
Aviator surpasses its competitors in terms of requests by several times. The game is highly popular, especially in Tier-2 countries such as Brazil, Turkey, India, Kazakhstan, UK and others.
- Jetx
JetX is a crash game by SmartSoft Gaming that was released in 2019. The game is made in the genre of aviation. The maximum winnings in the game are X100. It is a successful analogue of Aviator, where the player has to control a spaceship. Brazil is the leader in terms of requests for JetX.
- Spaceman
Spaceman is a crash game from Pragmatic Play. There is a maximum win of 5000X in Spaceman. Spaceman is predominantly targeted at Tier-1 countries. The US, Spain, UK, Germany are on the top of the list of requests for this game, but we can’t ignore everyone’s favourite Brazil.
- Lucky Jet
Lucky Jet is a popular crash game in online casinos. The number of people interested in the adventures of the character on a flying backpack is constantly growing.
Many popular crash games are not available for CIS residents, so an alternative was created – Lucky Jet, which is particularly popular in Russia, Kazakhstan and Moldova. It also attracts the attention of players from India and Brazil. It is recommended to use this game for targeting the CIS.
In conclusion, crash games are an exciting and risky type of online gambling that can be used in media buying. They attract many people interested in gambling and can be an effective tool to attract visitors to affiliate sites.
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