Publication date: 19 Feb 2024
There are many different sources of media buying. Among them are the so-called ClickUnder and PopUnder formats. In this article, we will take a look at what these formats are, how to work with them, and their pros and cons.
What is ClickUnder and PopUnder traffic?
ClickUnder and PopUnder traffic are two popular advertising formats used to drive traffic to websites. They are different in some ways and each has its own advantages and disadvantages.
ClickUnder traffic is an ad format in which a window containing an ad offer opens in a new tab or window. It is displayed after the user clicks on an area of the site or a link.
PopUnder traffic is the same format, but the landing page opens regardless of whether the user clicked anywhere or not.
Differences between ClickUnder and PopUnder and PopUp
- ClickUnder requires active user action, whereas PopUnder and PopUp appear automatically.
- ClickUnder and PopUnder appear below the current browser window, while PopUp opens on top of the current window.
- ClickUnders and PopUnders are often used to attract targeted audiences to websites, while PopUps can be used for a variety of purposes, including advertising, newsletter signups or offering a discount.
Pros and cons of ClickUnders
Pros of ClickUnders:
- Low cost and high traffic volume. One of the main advantages of clickthrough traffic is its low cost and high volume. This allows webmasters to make significant profits at minimal cost.
- Simplicity of work without the need to generate creative. The peculiarity of working with pop traffic is that there is no need to create complex creatives. Instead, all you need is a quality landing page that attracts users and converts them into leads.
- Loyal moderation and no risk of account suspension. Pop traffic is not as finicky as other sources such as *Facebook or *Instagram. This means that webmasters can run a variety of campaigns without risking account suspensions.
- Ad adaptability for all devices. The ClickUnder and PopUnder formats are perfectly adapted to all types of devices, including computers, laptops, tablets and mobile phones. This allows you to reach the widest possible audience and increase conversion rates.
Like any ad format, click-through ads have their drawbacks.
Cons of ClickUnders:
- User annoyance: Some users may find ClickUnders annoying, especially if they appear too often or are not relevant to their interests.
- Limited visibility: as ClickUnders are displayed below the current browser window, their visibility may be limited, especially if the user closes the window quickly. Out of the huge number of visitors, only a small percentage will be interested in the imposed offer.
- The user is completely uninterested in the ad you are showing. However, with a well-designed landing page, you can grab the user’s attention at a glance before they have a chance to close the page.
- Possible bans. Search engines consider ClickUnder ads to be aggressive.
- Low conversion and high click-through rates. One of the common drawbacks faced by advertisers is low conversion and high click-through rates, which can cause server load problems.
PopUnder pros and cons
Pros of PopUnders:
- PopUnders are a great option for beginners. A PopUnder does not require a banner creative, unlike other ad formats.
- Low cost. Pop traffic is characterized by a low cost per impression and high traffic volumes.
- Flexibility and adaptability. The PopUnder format can be easily adapted to different advertising channels and platforms, including social networks, search engines and websites.
Cons of PopUnders:
- Low quality traffic: Due to eye-catching headlines and promises, PopUnders can attract the attention of users beyond your target audience. This can result in low quality traffic and low conversion rates.
- Vulnerability to ad blockers. This type of advertising is particularly vulnerable to browser restrictions designed to protect users from intrusive advertising.
- Negative perception. PopUnders can create negative user perceptions as they can be seen as deceptive or manipulative ads.
- Low conversion and high click-through rates, similar to the clickbait format.
Where and how to drive traffic with ClickUnder and PopUnder:
Top PopUnder and ClickUnder niches:
A way of delivering traffic: direct traffic from pops to apps, and then the traffic is converted by the app into conversions.
3SNET has offers from advertisers who welcome ClickUnder and PopUnder traffic. Check out all the details in your personal 3SNET account.
In conclusion, ClickUnder and PopUnder traffic are effective advertising formats that can be used to attract visitors to websites. Each has its advantages and disadvantages, and the choice between them depends on the advertiser’s specific goals and the preferences of the target audience.
*Meta Corporation has been labelled extremist in Russia and the Facebook service it owns has been blocked.
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