Why Turkey is a Promising GEO for Arbitrage
Turkey is a fast-growing market for traffic arbitrage. With a population of over 88 million, high internet penetration (~82%), and an active mobile user base, it offers strong potential.
- Gambling is prohibited in Turkey, but local users actively participate in online sports betting and casino games. In our latest guide on 3S.INFO, learn how to run online betting and gambling campaigns in Turkey.
Trends and Demand Growth
- In 2024–2025, the Turkish iGaming and betting markets show steady growth.
- Users increasingly choose online payments, mobile apps, and international platforms.
- According to Similarweb, traffic to gaming sites in Turkey continues to rise.
Advertiser Interest and Monetization
- Strong demand from gambling and betting advertisers.
- Solid LTV and high appetite for RevShare models.
- Mobile traffic opens up scaling opportunities.
Traffic Volume and Accessibility
- Facebook*, Google Ads, and TikTok deliver high-quality traffic with strong CR.
- Diverse push/pop traffic is available.
- Local ad networks and in-app channels provide competitive volume.
Turkish Traffic Features
User Mentality
- Users are responsive to promotions and bonus offers.
- They prefer mobile apps and interactive content.
- They favor local payment methods.
Competition Level
- Medium level overall, with focus on gambling and betting.
Language and Cultural Considerations
- Main language: Turkish.
- Localized creatives and adapted landing pages are essential.
What Verticals Work in Turkey?
- Gambling (casino, live games)
- Betting (sports, esports)
Top Offers for Turkey
- Direct offers from 3SNET.
- Models: CPA, RevShare, Hybrid.
- Example payouts: CPA up to $120, RevShare up to 45%.
Approaches to Working with Turkish Traffic
Traffic Sources
- Facebook*
- Google Ads
- TikTok
- YouTube
- Push, Pop, In-App, Native
- Email and SMS campaigns
Creatives and Requirements
- Banners, videos, and mobile landing pages perform well.
- Localized creatives in Turkish are a must.
- Test offers like bonuses, live games, express bets.
Challenges and Restrictions
- Legal barriers – gambling is officially restricted, white-hat approach required.
- Strict moderation on Facebook* and Google – solved with proper account prep.
- Turkish language support is essential.
- High lead cost on top traffic sources.
Why It’s Profitable to Run Turkish Traffic with 3SNET
- Direct advertisers and vetted offers for Turkey.
- Fast, stable payouts twice a week.
- Support, anti-fraud tools, and moderation assistance.
- Advanced analytics and SmartLink technology.
FAQ
What should I know about Turkish traffic?
Focus on mobile traffic, localization, and payment methods.
Which offers work best in Turkey?
Gambling and betting verticals.
Which traffic sources are effective for Turkey?
Facebook*, Google Ads, TikTok, Push/Pop, In-App.
What makes arbitrage in Turkey unique?
Medium competition, high monetization, importance of clean accounts.
How to avoid mistakes with Turkish traffic?
Use localized creatives, adapt to user mentality, optimize payment flow.
*Facebook is part of Meta, which is restricted in the Russian Federation.
