GEO LATAM. TRAFFIC FROM LATIN AMERICA IN ARBITRATION

Why is LATAM Relevant Today?

Latin America is one of the most promising regions for media buying in iGaming. The market is rapidly growing, competition is lower than in Tier-1, and monetization is already comparable to Europe.

1. Rapid Growth in iGaming GEO LatAm: Expected to reach $12.3 billion by 2028 (SimilarWeb).
2. High CPA Rates: In Brazil and Mexico, payouts can reach up to $120 per lead.
3. Lower Traffic Costs: CPC is 2-3 times cheaper than in the US and EU.
4. Legal Regulations: Gambling is legalized in Brazil, Mexico, and Colombia.

Latin American Traffic Characteristics

Audience Mentality

• Emotional users who respond well to bright, lively creatives.
• High trust in local brands and regional symbols.
• Bonuses and promotions are key attraction triggers.

Competition Level

• Brazil and Mexico: High competition and the best payouts.
• Colombia and Argentina: Medium competition and good monetization.
• Chile and Peru: Currently low competition; promising for entry.

Language and Cultural Nuances

• Brazil speaks Portuguese, not Spanish.
• Other countries speak Spanish, but with regional differences.
• Avoid stereotypes: the image of “Latinos with maracas” is not appropriate.

Working Verticals in GEO LatAm

1. Casino and Live Games: Direct offers perform well in Brazil and Colombia, yielding a RevShare of 40–45%.
2. Sports Betting: High CPA rates ($70–$120) in Mexico and Chile.
3. Hybrid Models: Effective in regions with unstable Conversion Rates (e.g., Peru).

Approaches to Working with LatAm

Traffic Sources

• Social Networks: TikTok, Facebook*, Kwai (especially in Brazil).
• Push/Pop: Works well for wide funnels.
• In-App: Traffic from mobile games and apps.

Creatives and Requirements

• Use bright colors and emotionally engaging headlines.
• Localize content, not just translating it, but adapting it culturally.
• Emphasize bonuses and gifts: “+100% on first deposit”.

Challenges and Restrictions

• Payment systems: Not all payment methods are stable. Pix, Oxxo, and local cards are needed.
• Ad Moderation: Facebook* and TikTok strictly ban explicit gambling creatives.
• Chargebacks: There is a high risk of fraud in some GEOs, so use anti-fraud solutions.

Why It’s Profitable to Direct Traffic to GEO LatAm with 3SNET

• Direct Offers: Receive offers directly from advertisers, bypassing intermediaries, with high payouts.
• SmartLink: Automatically assigns the best offers for your traffic.
• Quick payouts: Minimum of $500 with no delays.
• 24/7 support: Assistance with creatives and pairings.

FAQ

What are the best LATAM GEOs for directing traffic?

Brazil, Mexico, and Colombia have the highest traffic volume and payout rates.

What payment methods work in Brazil?

Pix, cryptocurrencies, and local payment methods like Boleto Bancário.

How to avoid bans on Facebook*?

Use neutral creatives and white landing pages without keywords such as “bets” or “money”.

Are there ready-made combinations?

Yes! 3SNET managers will help you select the best combination of offer, traffic source, and creative.

*Fb (Facebook) is owned by Meta Corporation, which is recognized as extremist in Russia. The service is blocked by court order.