Roistat
What is Roistat Cloud?
Roistat Cloud is a cloud-based end-to-end analytics and marketing management platform that consolidates data from advertising channels, CRM systems, and websites into a single interface. The service helps businesses evaluate the real effectiveness of advertising, calculate ROI, identify growth opportunities, and make data-driven decisions.
Products and Services
Roistat Cloud provides a comprehensive set of tools for marketing analytics and automation:
-
End-to-end analytics — combining data from advertising, website, and CRM into a single system
-
Call tracking — tracking phone calls and their traffic sources
-
CRM integrations — automatic data transfer on leads, deals, and revenue
-
Advertising channel analytics — performance evaluation of paid search, paid social, SEO, and other traffic sources
-
Reports and dashboards — customizable visualization of key business metrics
-
Marketing automation — rules and scenarios for managing advertising campaigns
Who Is Roistat Cloud For?
Roistat Cloud is designed for marketers, business owners, heads of marketing departments, and digital agencies working with both paid and organic traffic who want to see the true return on their advertising investments.
Key Benefits
-
Unified data system — advertising, website, and CRM in one interface
-
Accurate ROI calculation — at the campaign, ad, and keyword levels
-
Flexible reporting — tailored to specific business needs
-
Extensive integrations — advertising platforms, CRM systems, and telephony
-
Cloud-based solution — fast setup without complex infrastructure
Why Choose Roistat Cloud?
Roistat Cloud is chosen for its deep end-to-end analytics, data transparency, and ease of decision-making. The platform not only collects statistics but also helps businesses understand which channels and campaigns actually generate profit and where scaling makes sense.
Tools and Integrations
Roistat Cloud supports a wide range of tools and integrations:
-
Advertising platforms: Google Ads, Yandex Direct, Meta*, TikTok Ads, and others
-
CRM systems: Bitrix24, amoCRM, and other popular solutions
-
Call tracking and telephony — tracking calls and their sources
-
API and Webhooks — integration with internal systems and BI tools
-
UTM analytics — detailed tracking of campaign tags
-
Traffic types: paid, organic, referral, mobile, and desktop
-
Automated rules — ad management based on performance metrics
*Meta is banned in the Russian Federation.
Conclusion
Roistat Cloud is a powerful cloud-based solution for end-to-end analytics and marketing management that helps businesses control advertising performance, increase ROI, and make informed decisions. The platform is suitable for small and medium-sized businesses as well as agencies managing multiple projects.
