Anna Volotskaya
Author's articles
The 2026 Olympics: Betting, Traffic, Marketing
The Winter Olympics of 2026 will take place in Milan and Cortina, Italy. The Games ...
What Is Spend In Media Buying?
In media buying, the word “spend” is constantly echoed. Formally, everything is straightforward: spend is ...
CPA Marketing in iGaming
CPA marketing in the iGaming industry is a model where an advertiser pays for specific ...
The Profession of an Affiliate Manager in iGaming
An Affiliate Manager in the iGaming industry is one of the most underestimated professions on ...
iGaming Review of Bulgaria
Bulgaria is a case where the market figures do not yet make it look like ...
How Do Wars Affect the iGaming Industry?
Wars and political conflicts don’t kill iGaming, but they drastically reshape it: land-based gambling declines, ...
The EV Model in iGaming: Affiliate Programs Based on Expected Value
In traditional iGaming, affiliates were accustomed to a straightforward logic: the player loses, the casino ...
Netherlands iGaming Overview
In 2026, the Netherlands is no longer an “easy” GEO but a mature, strictly regulated ...
How Do Adult Slots Work in iGaming?
Adult slots are one of the oldest, yet most underrated iGaming segments. They are rarely ...
The Future of Crypto Casinos: Revenue Streams for Affiliates
Crypto casinos are no longer seen as a niche for blockchain enthusiasts. They are evolving ...
