CPA (Cost per Action) pricing model

Publication date: 06 Mar 2023

CPA (Cost per Action) is the most common pricing model in 3SNET. Almost all advertisers have CPA offers and pay in most cases for the first or qualifying deposit made by an active user.

CPA is considered to be one of the most economically efficient pricing models both for the advertiser and the affiliate in the gambling, betting, binary options, forex, and loans verticals. We see that CPA is popular among affiliates. However, those affiliates who have their own websites, databases or work with doorways may find RevShare pricing model more profitable.

Advantages of CPA pricing model

Those advertisers who know how to calculate ROI choose CPA as it allows saving money. It is more cost-effective to pay for an active user only once than to pay constantly throughout the user’s lifetime with RevShare. Some advertisers introduce qualification to be sure about good traffic quality. Qualification can be either a sum of deposits or some additional actions which a user is required to perform on the advertiser’s website after (s)he makes a deposit. These steps allow filtering out fraudulent and motivated traffic.
Those affiliates who choose CPA offers get a benefit of maximum transparency: if an action is performed, payout is made. There is no RevShare’s deduction of expenses. That fact that there is a certain action that users are required to perform allows the affiliate to have a better understanding of the campaign’s target audience and strategy.

Other pricing models

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