Sports Betting East Africa+ 2026

Publication date: 28 January 2025

Sports Betting East Africa+ (SBEA+) returns for its 11th Annual Edition, taking place from 22 to 24 April 2026 in Nairobi, Kenya. Over the past decade, SBEA+ has established itself as one of the most influential summits dedicated to the development of the sports betting and iGaming industry in Eastern Africa, bringing together key stakeholders from across the region and beyond.

The summit serves as a strategic meeting point for operators, regulators, manufacturers, payment providers, software developers, legal experts, and industry consultants, offering a platform for knowledge exchange, collaboration, and business growth. Since its inception, SBEA+ has played a pivotal role in shaping discussions around regulation, innovation, responsible gambling, and sustainable market expansion across African jurisdictions.

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Sports Betting East Africa+ (SBEA+) – 22 to 24 April 2026 

The SBEA+ 2026 agenda is built around an operator-first approach, designed to address real market challenges through open and practical dialogue. The conference emphasizes direct engagement between operators and regulators, enabling transparent discussions on compliance, licensing, taxation, and enforcement trends in Eastern Africa.

Participants will gain in-depth insights into:

• Regulatory developments and legal frameworks across key Eastern African markets
• Market entry strategies and cross-border operations
• Sports betting innovation, technology, and platform optimization
• Mobile-first solutions and local payment integrations
• Responsible gambling, player protection, and fraud prevention

Insightful & Engaging Agenda

The conference agenda has been curated to reflect the most pressing needs of the regional industry, combining strategic panels, expert-led discussions, and practical case studies. Local and international speakers will share perspectives on how businesses can remain compliant, competitive, and resilient in a rapidly evolving regulatory and commercial landscape.

SBEA+

Event dates:

22 Apr 2026

-

21 May 2025

Event location:

Kenya

Offline

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Event program

Day 1 +

Day 1 — 22 April 2026

• 17:00 — Registration & Networking Drinks
• 17:30 — SBEA+ Summit 2026 Welcome Reception

Day 2 +

Day 2 — 23 April 2026

• 09:00 — Registration & Morning Refreshments
• 09:30 – 17:15 — Conference & Expo
• 18:00 — SBEA+ Eventus Awards Ceremony

 

Day 3 +

Day 3 — 24 April 2026

• 09:00 — Registration & Morning Refreshments
• 09:30 – 16:45 — Conference & Expo
• 17:00 — Farewell Drinks

Speakers & Industry Experts

SBEA+ 2026 will feature a diverse lineup of industry leaders, legal professionals, regulators, and market practitioners, including:

• Geoffrey Muindi — Managing Director, Gaming NewsByts
• James Mpiirwe — CEO, Axela Gaming Technologies Limited
• Moustapha Camara — Chairman of the Board of Directors, Senegal National Lottery (LONASE)
• Peter Mukandi — Managing Partner / CAS Arbitrator
• Steve Muturi — Founder, Ni-Wakati Sports Africa
• Thomas Buckley Opar Owuor — Lawyer & Gaming Consultant, Buckley Owuor & Co. Advocates
• Timothy Kajja — Associate Partner, Engoru Mutebi Advocates

Registration & Ticket Options

The event offers several delegate pass options tailored to different regions:

• 2-Day Delegate Pass (International – Outside Africa)
  Access to two full days of Conference & Exhibition, networking lunches, coffee breaks, and refreshments.
• 2-Day Delegate Pass (Africa-Based)
  Full conference and exhibition access for delegates based in Africa.
• 2-Day Delegate Pass (Kenya-Based)
  Preferential pricing for locally based attendees.

Legacy & Previous Editions

Previous editions of Sports Betting East Africa+ have consistently addressed the most relevant challenges facing the regional gaming industry.

• 2025 (Dar es Salaam, Tanzania) — Focused on the future of betting in Eastern Africa, including blockchain adoption, mobile betting growth, women in gaming, and regional licensing frameworks.
• 2024 (Kampala, Uganda) — Explored responsible gambling strategies, player protection, esports, and creator economy opportunities in Africa.
• 2023 — Examined regulatory uncertainty, mobile gaming trends, cryptocurrency payments, and market positioning between Africa and Europe.

Across its history, SBEA+ has also showcased market-specific solutions tailored to African realities, such as mobile-optimized platforms, systems designed for unstable connectivity, local payment integrations, and advanced responsible gaming tools.

Valentina Lanskaya

I cover iGaming and the affiliate industry. I write articles ranging from conference reviews and knowledge base content to pieces...

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