Publication date: 9 January 2026

PI LIVE Europe 2026 is the flagship international conference for affiliate, performance, partnership, retail and creator marketing professionals.
The event will take place on 19–21 October 2026 in London, United Kingdom, evolving into a new large-scale format — the Festival of Partnerships.

In 2026, PI LIVE Europe moves beyond the traditional conference model and becomes a multi-venue campus experience across Old Billingsgate, The Steel Yard and surrounding locations in central London.
The focus remains clear: how data, creativity and AI-powered collaboration are redefining the future of partnerships and performance-driven commerce.

What Is PI LIVE Europe?

PI LIVE Europe is one of the most influential global events for the partnership economy. What began as a classic affiliate marketing conference has evolved into a comprehensive ecosystem covering:

Affiliate and performance marketing
Retail media and commerce media
Marketplaces and social commerce
Creators and influencer partnerships
FinTech, BNPL and loyalty solutions
Publishers, networks and technology platforms

PI LIVE Europe brings together brands, retailers, agencies, publishers, creators and technology providers to explore how measurable growth is built in a rapidly converging digital landscape.


        
            
            
                PI LIVE            
                        
                #Affiliate            
            
            

                                
                    Event dates:
                    19 Oct 2026
                                             - 
                        21 Oct 2026
                                    
                                
                                
                    Event location:
                    Great Britain
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Festival of Partnerships: What’s New in 2026

The 2026 edition introduces a reimagined format designed for deeper engagement, collaboration and deal-making.
Alongside the main exhibition and conference, attendees can expect:

Innovation zones focused on data, AI and commerce technology
Underground Summits with curated, topic-led discussions
Hands-on workshops, roundtables and peer-led sessions
Side events hosted before and after official show hours

This structure allows participants to move seamlessly between strategic insights, practical learning and high-value networking.

Purpose-Driven Networking

Networking at PI LIVE Europe has always been a core strength of the event. In 2026, this is reinforced through an expanded
Hosted Retailer Programme, ensuring that key brand-side decision-makers are onsite and actively seeking partnerships.

Whether through structured meetings, collaborative sessions or curated offsite events, PI LIVE Europe is designed to turn conversations into long-term commercial relationships.

Global Performance Marketing Awards

The celebration begins even before the main show opens.
The Global Performance Marketing Awards return in a refreshed lunchtime format on the day prior to PI LIVE Europe 2026,
bringing the community together early and setting the tone for two days of insight, inspiration and tangible outcomes.

Who Should Attend PI LIVE Europe 2026

PI LIVE Europe is designed for professionals working across the partnership and performance marketing ecosystem, including:

Brands & Retailers: looking to grow sales through new and existing partners while optimising performance funnels
Agencies & Technology Providers: offering innovative solutions for scalable, measurable growth
Affiliates, Publishers & Creators: seeking high-value brand partnerships on a performance basis

Why Attend PI LIVE Europe 2026

Understand how data, AI and creativity are shaping the future of partnerships
Build direct relationships with brands, retailers and senior decision-makers
Discover new partnership models beyond classic affiliate marketing
Gain practical insights through workshops, roundtables and peer discussions
Be part of the most influential partnership marketing event in Europe

I want to attend PI LIVE!

PI LIVE Europe: Previous Editions

PI LIVE has a long-standing history of successful global events:

PI LIVE Europe 2024 — London, United Kingdom (22–23 October 2024)
PI LIVE Europe 2023 — London, United Kingdom (24–25 October 2023)
PI LIVE Europe 2022 — London, United Kingdom (18–19 October 2022)
PI LIVE USA 2025 — Hollywood, Florida (22–25 April 2025)
PI LIVE USA 2024 — Miami, Florida (16–18 April 2024)

Each edition consistently attracts thousands of senior-level professionals from across the global performance marketing industry.

Organizer

Hello Partner is the organizer behind PI LIVE Europe.
The company is internationally recognized for creating premium events that combine strategic content, meaningful networking and strong commercial outcomes for brands, partners and technology providers.