Publication date: 1 December 2025

ICE Barcelona 2026 — The Global B2B Gaming Event

From 19–21 January 2026, Barcelona will once again become the world capital of gaming and betting. ICE Barcelona 2026 (International Casino Exhibition) is the largest B2B gaming industry event, hosted at Fira Barcelona Gran Via, bringing together over 65,000 professionals from 186 countries. After its successful move from London in 2025, Clarion Gaming is preparing an even larger event, setting new records in attendance and industry impact.


        
            
            
                ICE            
                        
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                    Event dates:
                    19 Jan 2026
                                             - 
                        21 Jan 2026
                                    
                                
                                
                    Event location:
                    Spain
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Event Overview

Dates: 19–21 January 2026.
Venue: Fira de Barcelona Gran Via, Halls 2–5.
Opening Hours: Mon–Tue 10:00–18:00 CET, Wed 10:00–16:00 CET.
Expected Attendance: 65,000+ professionals.
Exhibitors: 600+ companies.
Speakers: 200+ industry experts.
Regulators: 300+ verified representatives.
Exhibition Area: 100,000+ sq.m. of cutting-edge event space.

The Fira Gran Via complex offers world-class facilities and easy access from Europe, the Americas, and Asia. Barcelona provides excellent infrastructure, a favorable business climate, and a vibrant urban environment for attendees.

Who Should Attend ICE 2026

ICE Barcelona 2026 gathers top professionals across the gaming industry:

сasino and sportsbook operators seeking platforms, content, and technology solutions;
land-based casino representatives exploring innovative gaming equipment, security systems, and cash handling solutions;
iGaming companies accessing advanced platform management, payment integration, and compliance solutions;
game developers and content providers connecting with clients and distribution partners;
payment solution providers demonstrating crypto and traditional transaction processing;
regulators and government bodies discussing the future of global gaming policy.

ICE Barcelona 2026 Conference & Forums

The World Gaming Forum (WGF) runs in parallel with the main exhibition, bringing together 1,200+ delegates from 79+ countries, including CEOs, ministers, regulators, and association leaders.

World Regulatory Briefing (19–20 Jan): Dialogue between regulators, policymakers, and operators shaping the global gaming landscape.
Casino Leaders Conference (19 Jan): Exclusive summit for C-suite executives of land-based casinos, focusing on digital transformation and operational excellence.
Sports Leaders Conference (20 Jan): Leaders in sports betting discuss the future of global sports economy and innovations.
Esports Betting Conference (20 Jan): Insights into data-driven analytics and next-gen strategies for esports betting.
Innovating Lotteries Conference (19 Jan): Transforming lottery business, digitalization, and player acquisition strategies.

Specialized Workshops (21 Jan)

Cybercrime & Fraud Workshop — strategies to combat iGaming threats
Entering New Markets Workshop — tools for successful market expansion, including local adaptation and regulations
Safer Gaming Workshop — responsible gaming strategies for sustainable growth
iGaming Customer Journey Workshop — frameworks for optimizing player lifecycle and engagement

Regional networking events include Latam Drinks Reception (19 Jan) and Africa Drinks Reception (20 Jan).

Exhibition & Participants

ICE Barcelona 2026 hosts 473+ confirmed exhibitors across all industry sectors. Key participants include BGaming, Aristocrat Interactive, Amatic, 3 Oaks Gaming, RubyPlay, and leading payment providers, regulators, and technology companies.

Innovation & Initiatives

Sustainable Gambling Zone: Focus on ESG and responsible gaming. Flutter Entertainment is headline sponsor, €65,000 donated to Gordon Moody, Fejar, and FES charities.
Pitch ICE: Startup competition; 2025 winner EmpowerYourPlay gamified charity platform.
ICE Stand-Out Awards: Recognizing creativity in exhibition design and product presentation.
Association Assembly: Platform for influential trade associations supported by ECA and AGEM.

Speakers & Thought Leadership ICE Barcelona 2026

ICE attracts top executives from Bet365, William Hill, MGM, DraftKings, Entain, and government regulators. WGF 2025 keynote included former Mexican President Vicente Fox, with Gavin Isaacs (CEO Entain) delivering insights on industry future. Diversity and thought leadership are priorities; all presentations are data-driven and insight-focused.

Regional Focus

Latin America & Brazil: Partnering with ANJL for content tailored to Brazilian regulations and market opportunities.
Africa: Dedicated content and networking opportunities for regional operators and vendors.
Asia-Pacific: Sessions on Japan, the Philippines, and regional market expansion despite European location.

Technology & Industry Trends 2026

AI & automation — from personalized gaming to player protection
Online-offline convergence — digital channels for land-based operators, physical locations for online brands
Cryptocurrency & blockchain — payment integration and decentralized technologies
ESG & sustainability — essential for investment and licensing, with a focus on responsible gaming

Venue & Practical Info

Fira de Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat. 12 km from El Prat airport, 20 min from Barcelona city center. Metro, bus, Aerobus, and taxi/Uber access. Two entrances (South & East), on-site parking, free cloakrooms, first aid, accessibility support, wheelchair and scooter rentals. Boulevard with restaurants, cafés, and shops on site.

Tickets & Participation

Various passes available, including standard and VIP. Special rates for partners and registered companies. Strictly B2B, 18+ only, ID check for under-25s. Group discounts available for 6+ participants. Registration open at ICE Barcelona website.

Economic Impact & Industry Value

ICE Barcelona generates €191M for Catalonia, creates ~3,100 jobs, and facilitates contracts, distribution agreements, M&A deals, and product launches. A three-day investment in knowledge, networking, and strategic partnerships for the global gaming industry.

Parallel Events

iGB Affiliate Barcelona runs alongside ICE, offering cross-industry networking opportunities with a single ticket.

Past ICE Events

ICE London 2024

ICE London 2024 took place from 6–8 February 2024 at ExCeL London, UK. The event brought together leading industry developers such as Evolution Gaming, iSoftBet, and Vaio, along with payment platforms like ecoPayz and eCOGRA. Attendees had the opportunity to explore new technologies, gaming solutions, and participate in interactive demonstrations, providing a highly effective B2B networking environment.

ICE London 2023

ICE London 2023 was held from 7–9 February at ExCeL London, offering an extensive program for professionals across key sectors: betting, bingo, casinos, lotteries, payment solutions, and social gaming. The exhibition showcased the latest technologies and gaming solutions, including live demos and interactive zones, and provided an important platform for international partnerships and knowledge exchange.

ICE Barcelona unites the global gaming industry for three days of business growth, strategic partnerships, and cutting-edge innovation. Regulators meet operators, tech providers showcase solutions, and industry professionals gain knowledge that shapes their strategies for the year ahead.