Publication date: 10 October 2025
Autumn is traditionally considered a key period for reviewing results and forming partnerships for the upcoming season. For iGaming professionals working with Eastern and Southeastern Europe, Balkan Gaming Expo (BEGE) has long been one of the main hubs for business concentration. In 2026, BEGE will continue to serve as a strategic platform where the market not only discusses trends but also makes practical business decisions.
Following the successful edition of BEGE 2025, the organizers have confirmed that BEGE 2026 will take place in Sofia in the familiar format of an international exhibition and conference. The event will once again bring together operators, affiliates, providers, regulators, and service companies focused on European and Balkan markets.
BEGE
#Affiliate
Event dates:
25 Nov 2026
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26 Nov 2026
Event location:
BulgariaOffline
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Balkan Entertainment & Gaming Expo (BEGE) is an annual international exhibition and networking platform for professionals in the gaming and iGaming industry. The event brings together the demand and supply sides of the market, regulators, service providers, consulting firms, opinion leaders, and key decision makers.
BEGE combines a business marketplace format, a discussion platform, and a professional community hub, allowing participants to discover new products, find technological solutions, and gain up-to-date insights into industry trends across Europe.
Annually, BEGE gathers more than 5,000 participants from 60+ countries. The audience is not random visitors, but professionals directly influencing business development:
BEGE is designed for those who value direct access to decision makers and prefer face-to-face negotiations over remote communication.
Over two intensive days, participants have the opportunity to accelerate business growth, meet key market players from Europe and beyond, explore new commercial opportunities, and gain practical insights into regulation, payments, and local market specifics.
Special attention is given to networking: the official BEGE party, award ceremonies, and informal events create an environment where long-term partnerships are often formed.
BEGE Balkan Entertainment & Gaming Expo is the key autumn event for everyone working with the European, and especially Balkan, markets. While everyone is just starting to plan the year, BEGE in Sofia traditionally marks it with a strong finale, gathering key operators, affiliates, and traffic arbitrage teams. Here’s how it looked in previous years:
BEGE 2025 | 26–27 November | Inter Expo Center, Sofia
BEGE 2025 continued the tradition as one of the main iGaming events in Eastern Europe, gathering over 5,000 professionals from 60+ countries. The exhibition and business program focused on practical aspects of working with European and Balkan markets: regulation, payment solutions, local partnerships, and sustainable growth models under stricter advertising rules. Special emphasis was placed on live networking — at BEGE 2025, many participants closed deals and formed partnerships for the 2026 season.
BEGE 2024 | 27–28 November | Inter Expo Center, Sofia
That year, BEGE again confirmed its status as a must-visit end-of-season conference. The Inter Expo Center became the hub for those reviewing the year and laying the foundations for future campaigns. The focus on Southeast European market regulation, networking with local operators, and case studies on player retention made the event invaluable for professionals who understand that digital gambling has long surpassed the “everyone gets banned anyway” stage.
BEGE 2023 | 22–23 November | Sofia, Bulgaria
The post-pandemic hype wave had subsided, and BEGE 2023 demonstrated market maturity: less hype but more substance. Participants were looking not just for offers but for stable verticals and deep analytics. Key discussions revolved around adapting to stricter advertising rules in Europe and exploring new traffic channels when traditional ones no longer deliver sufficient margins.
BEGE 2022 | 23–24 November | Sofia, Bulgaria
This was the triumphant return to offline after a global pause. The energy of live interaction charged everything — from exhibition halls to evening networking parties. At BEGE 2022, many participants seriously discussed Latin America as the next “El Dorado,” and traffic arbitrage teams began shifting from purely CPA models to hybrid schemes considering deposits and FTDs.
BEGE is not just a regional exhibition. It is a chance to “feel out” the entire Balkan and Eastern European market in two days, which operates according to its own, often non-obvious rules. It is where key partnerships with local brands are formed, which are difficult to reach remotely, and where one can understand the direction of regulatory policy in the EU for the upcoming year.
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