Publication date: 10 October 2025
Autumn is for closing the current chapter and writing deals for the next. And for iGaming professionals, there’s no better place to do it than the Balkan Gaming Expo (BEGE), happening November 26–27, 2025, at the Inter Expo Center in Sofia. This isn’t just another conference; it’s the central hub for everyone in Eastern European iGaming—from traffic arbitrage experts and casino operators to regulators.
Think of BEGE as your annual booster shot of concentrated insights and live contacts. For over a decade, this expo has been the platform where:
We’re expecting over 5,000 professionals from 60+ countries. These aren’t just attendees; they are your target audience:
The Innovation Exhibition
Explore 100+ booths where you can do more than just see new provider products—you can immediately discuss technical integration and special terms for your traffic.
The Business Program
Forget boring lectures. This is about live discussions on real pain points: navigating new advertising rules, where traffic is moving in 2025, and how to maximize player LTV.
The BEGE 2025 Networking
This is the main event. The official Balkan Gaming Expo party and other informal gatherings are where you seal the deals that will fuel your teams for the entire year ahead.
Don’t miss your chance to get all your Eastern European questions answered in just two days.
BEGE Balkan Entertainment & Gaming Expo is the premier autumn event for anyone serious about the European, and especially the Balkan, market. While others are just starting to plan their year, BEGE in Sofia traditionally puts a bold final stamp on it, gathering key operators, affiliate programs, and arbitrage teams. Here’s a look back.
BEGE 2024 | November 27–28 | Inter Expo Center, Sofia
BEGE once again cemented its status as a must-visit end-of-season conference. The Inter Expo Center became the meeting point for those wrapping up the year and laying the groundwork for future campaigns. The focus on regulation in Southeastern European markets, networking with local operators, and case studies on player retention made the event invaluable for specialists who understand that digital gambling has long moved past the “everyone gets banned anyway” phase.
BEGE 2023 | November 22–23 | Sofia, Bulgaria
The post-pandemic hype wave had receded, and BEGE 2023 reflected a maturing market: less buzz, more substance. Participants weren’t just looking for offers, but for stable verticals and deep analytics. Key discussions revolved around adapting to tightening ad regulations in Europe and finding new traffic channels as the classic ones no longer delivered the same margins.
BEGE 2022 | November 23–24 | Sofia, Bulgaria
This was the triumphant return to offline after the global pause. The energy of live communication electrified everything—from the exhibition floor to the evening networking parties. It was at BEGE 2022 that many first seriously discussed Latin America as the next “El Dorado,” and where arbitrageurs began massively shifting from pure CPA models to hybrid schemes factoring in deposits and FTDs.
BEGE isn’t just a regional exhibition. It’s a chance to “get a feel” for the entire Balkan and Eastern European market in just two days—a market that operates by its own, often non-obvious, rules. This is where you form those crucial partnerships with local brands that are hard to reach remotely, and where you can gauge which way EU regulatory policy will turn next year.
If you’re organizing an event for an audience of arbitrageurs and affiliate marketers, add it to the 3S.INFO calendar—introduce it to thousands of industry professionals.
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