New Advertising Tools From VKontakte

Publication date: 01 Nov 2018

Social network VKontakte has offered new advertising tools: External Advertising Network, “Website Promotion” format and the possibility to post Promo Stories from the advertising account.

New “Website Promotion” Format
VKontakte has announced the launch of the “Website Promotion” format, which enables advertisers to promote third-party websites in the newsfeed on any platform. Like the already existing TGB (text and graphic blocks) format, the new format does not require ads to be tied to communities; thus, all traffic will be driven only to advertised websites. TGB format ads were previously displayed only in the web version, on the left, under the main menu.

External Advertising Network
Ads can now be displayed on other platforms as well, and all the targeting, frequency, and click-uniqueness settings will be saved. Only trusted partners can join the External Network. Earlier, in January 2018, VKontakte added monetization opportunities for third-party mobile applications which use VKontakte API; they are also a part of the External Advertising Network. VKontakte also stated that they keep on increasing ads performance and aim at saving or lowering the cost per click. From a year ago, the number of redirects to advertisers’ websites or communities has increased 62%, while the cost per click has reduced 4%.

Promo Stories
At the beginning of 2019, all community administrators will get an opportunity to post Promo Stories right from the advertising account. While watching regular Stories, users will also be shown Promo Stories in a special section above the newsfeed. Besides the ability to apply all targeting settings available in the advertising account, Promo Stories can be linked to websites or various publications, such as new posts, playlists, or articles.
The number of Promo Stories shown to a user will depend on how many regular Stories the person has watched in a row and how much time has been spent on it. This unobtrusive way of showing Promo Stories will not cause any negative emotions among users.

Previously, VKontakte offered new opportunities, which will help to develop communities.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    iGB Affiliate London 2023 is back after a break from April 2022! The largest international […]

    ICE London is back and ready to raise the bar for the global gaming industry […]

    About the Diamond League athletics competition The Diamond League (Wanda Diamond League) is a series […]

    Mobile operators working in Russia have calculated the traffic volumes in messengers for 2022. As […]

    Europe has decided to assess the harms of online gambling according to a common standard. […]

    On February 2 – 3, the Atakent Business Cooperation Centre in Kazakhstan will host Digital […]

    The generational theory was voiced in 1991 by historians Neil Howe and William Strauss. In […]

    About the ATP International Tournament The ATP International Tennis Tour is an annual series of professional […]

    Telegram announced the launch of a new automated advertising platform named Nativity. The new service […]

    On 31 May 2023, the KINZA 2023 Affiliate Marketing Forum will be held in Kazakhstan […]