Snap’s new ad network and ad action button in VKontakte app

Publication date: 05 Apr 2019

New ad network by Snap

Snap, which owns Snapchat, has introduced its own advertising network. Snap Audience Network will allow Snap to sell ads that will appear inside other companies’ apps.

Moreover, Snap has offered developers to integrate its feature of disappearing photo and video Stories into their own apps. For example, Tinder can launch Stories in its apps without developing the feature on its own. Users will connect their Snapchat account to Tinder app and start posting their Snapchat Stories there.

Ad action button in VKontakte app

With a new button, which is available only in VK mobile app for Android and iOS, users do not need to scroll back to the top of an ad if they want to visit a business’s website.

A client will see the button, if he or she chooses to visit a business’s page in the app by tapping on either the community’s avatar or its name. The button is available for the following ad formats: “Text with a button”, “Ads in Stories”, and “Collection of requests”. The ad itself has to contain a link to an external site or to a request collection form. The special buttons are expected to boost conversion rate and will allow a more accurate ad performance analysis.

  • Unique posters on VKontakte

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    Portugal is a country with a long experience in regulating gambling. Many years ago, the […]

    In March 2023, a new object for promotion appeared in VK Ads. Users can now […]

    Out of hundreds of news items, we’ve selected the most important and interesting ones about […]

    ProTraffic Gambling Days, the first gambling and betting show conference, will take place on 13 […]

    TikTok is one of the big services for creating short videos. The ByteDance company launched […]

    By 2027, the size of the online gambling market will increase by $150.5 billion, an […]

    In March 2023, Ukrainian authorities approved a package of sanctions against 120 individuals and 287 […]

    In February, Telegram developers fixed more than 400 different flaws in its apps for various […]

    Russia is constantly developing amendments to existing laws or creating new ones. Every draft law […]

    One of the main drivers of the entire global online gambling market is the penetration […]